Category

Start-Ups

Category

5 common mistakes on Social Media

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

A simple guide to writing effective Tweets

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

Using Wix for Small Business

WIX is quickly emerging as one of the most popular and easy to use website development platforms globally. It is not long ago that a “Wixsite” was a derogatory term for a website but things have since changed dramatically in favour of Wix. We are now – undoubtedly – in  the era of “Doing things Yourself” to not only cut costs but also have control of your assets, whatever they may be. and Wix seems to fit that “category” especially when it comes to SME’s and other Small businesses. Whether its the easy templates or the “drag and rop” feature, Wix is rapidly being used by more and more bloggers and small businesses.  especially for small business who need a website in order to have a basic identity on the web. Only recently, I was approached by a friend who chose to create a website with Wix and as his company…

Branding tips for Start-Ups

Branding is an important element for every business, but too many businesses wait until they are established to start thinking about branding. If you are just starting out you shouldn’t make this mistake! Carefully consider your branding efforts right from the start and your branding efforts will be much more effective. Start thinking about branding immediately This means you will ideally have a branding plan in place before you even launch your product or service. A marketing plan that sets up your product launch with proper branding will go a long way in not only helping initial sales but also establishing your brand right away. As soon as customers find out you exist as a company they should already be soaking in the essential elements of your brand. Surround yourself with knowledge Don’t be afraid to take the advice of seasoned marketing professionals and make sure you surround yourself with…

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