5 Ways to Upgrade your Social Media Strategy

On the average, 80 million photos get uploaded on Instagram daily, and this is why you must ensure your Instagram strategy stands out from the crowd. With an ever-increasing user growth and high brand engagement rates, it’s clear that Instagram is becoming an increasingly valuable social network for marketers in all industries. In this post, we will take a look at five ways to take your Instagram strategy from good to great. DEFINE YOUR VISUAL STYLE Instagram is a visual social network, and the first place to begin upgrading your strategy is upgrading your imagery, and every image you upload should be a part of a cohesive visual experience- maintaining consistency in style, composition and colour. Whether your brand is boundary-pushing, rugged, wholesome or family-focused. Your visual style is key to conveying what your brand stands for. This consistency ensures that when a photo appears in a fan’s feed, there’s…

Social media conversion tips

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

Why you should conduct a Split Test on Facebook

THREE REASONS WHY YOU SHOULD CONDUCT A SPLIT TEST FOR YOUR FACEBOOK ADS Digital marketers are always in search of ways to get the most from their efforts. To this end, split tests are quite popular, and it has found its way into social media too, notably, Facebook. Facebook split test is a tool designed by Facebook to help advertisers run two different ads concurrently- basically, this is Facebook’s version of the A/B split test built into the platform. The tool allows you test different aspects of your ad from audience to appearance. Below are three reasons why you must have a split test as part of your Facebook ad campaign. IT’S BASICALLY FREE If you are running an ad on Facebook, a split test costs no more than what you are already spending as Facebook ads are priced as cost per result. The split test option divides your audience…

4 Ways to grow your Instagram following

If you are a visual company, Instagram is the place to be. Instagram is one of the biggest social media networks with over 700 million active users, 90% of which are less than age 35. So if it happens that a large chunk of, your client’s falls in this age range, then Instagram should play a major role in your social media marketing strategy. And consequently, you will be on the lookout for ways to grow your Instagram following organically just like you would do with every other social network you have a presence on. Most persons resort to buying followers, but this is not the answer as not only is it against policy but these followers will likely never interact with the content you are posting, rendering it useless. So your goal should be to get followers organically who fall within your target audience and who are interested in…

4 Sneaky Social media tactics you should avoid

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

Is LinkedIn rapidly becoming like Facebook?

Facebook was created as a casual social platform- a place to post things that inspire, interest or amuse you; a place where you can make new friends and reconnect with friends and family members and share important news. On the other hand, LinkedIn, another social media platform launched two years before Facebook was designed as a network for professionals and companies. On LinkedIn, you could cultivate professional relationships; post and catch up on industry content. Clearly, career-driven individuals had found a home in the social sphere, and the numbers showed that LinkedIn directs almost four times as many persons to your website compared with Twitter or Facebook. However, in recent years, LinkedIn has begun to feel a lot like Facebook. Why? The business and work sphere has evolved, and this has caused With the evolution of the business and work sphere, employers are beginning to see the benefit of throwing…

The Best Times to Post on Social Media

The best times to post on social media signifies the time most of your followers or fans are on their social profiles and are hence more likely to view your content. That’s the easy answer but however not necessarily that insightful or useful. There are best practices for each social network, and the data from a variety of studies proves that posting at the best times will help you get more traffic, more engagement, and more followers. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

15 Ways to Create Tweets That Get Action

With so many tweets overwhelming each Twitter user, it can be incredibly difficult to get your tweets seen and clicked. Twitter has 320 million current active users so it’s no wonder why it’s getting more and more difficult to be seen on Twitter. But done correctly, Twitter can still be a great source of traffic. And as you know, if your Tweets aren’t driving traffic, then they’re not doing you or your business much good. That’s why I’ve compiled this list of 15 ways to get your Tweets seen and clicked on by your followers. 1: Add Images Did you know that tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets? And you can create multiple images for each blog post, using attractive colors, centered headlines and interesting textures. Don’t forget to add your brand or URL, too. For a slew of free design tools,…

Top Benefits of Social Media Marketing

Several entrepreneurs agree that social media marketing is “the next big thing.” On that, they are right. Since social media marketing emerged it has earned a reputation as a passive marketing tool and statistics from HubSpot shows that 92% of marketers claim social media is beneficial to their business while 80% indicate that their efforts increased traffic to their websites. However, reports from Social Media Examiner reveals that 97% of marketers are currently participating in social media, but 85% aren’t sure of what social media tools to use. There’s a lot to be done in educating entrepreneurs on social media marketing, and the best way to begin educating them is by making them see how social media can improve their business. Below are some ways social media can improve a brands business. INCREASED BRAND RECOGNITION Your social media channels are avenues for you to voice your brand’s identity and every…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

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