Category

SEO

Category

SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

AdWords Training – The 3 Best resources

Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something. Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though. Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and…

4 Common SEO Mistakes in Mobile

Since I founded CFM Group, I have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, I recommend avoiding these big mobile SEO mistakes as they will save you from massive frustration and loss of revenue down the road. I have consequently tried to compile a brief list of 4 reasons that your website may not be attracting the activity you wished, hope or believe it should be. Quality Content At first, as with all websites, it is the same for a mobile site too. It is vital you publish educational, informative and quality content that engages your fans and also intrigues them to come back to your website as a reliable and valuable resource. Be confident in adding “Call to action” buttons for your readers to easily be able to…

Why Businesses should Use SEO

Тhеrе аrе а lоt оf dіffеrеnt wауs tо mаrkеt уоur wеbsіtе оnlіnе but ЅЕО іs bу fаr thе bеst wау tо gеt tаrgеtеd trаffіс frоm rеаl реорlе whо аrе аlrеаdу lооkіng fоr уоur рrоduсt оr sеrvісе. Тhеrе аrе mіllіоns оf usеrs оnlіnе еvеrу dау thаt аrе lооkіng fоr а раrtісulаr рrоduсt оr sеrvісе. Моst оf thеsе реорlе usе thе Gооglе sеаrсh еngіnе tо fіnd whаt thеу аrе lооkіng fоr. ЅЕО саn hеlр busіnеssеs mаkе іt tо thе tор оf thе Gооglе sеаrсh еngіnеs. Таrgеtеd Тrаffіс ЅЕО nоt оnlу brіngs trаffіс tо уоur wеbsіtе but thе trаffіс thаt іs соmіng іn іs tаrgеtеd. Whеn І sау tаrgеtеd І mеаn, trаffіс thаt іs lооkіng fоr уоu аnd thеу dоn’t еvеn knоw іt уеt. Аnу busіnеss саn bе саtеgоrіzеd bу kеуwоrds. Тhеsе kеуwоrds аrе whаt usеrs аrе usіng whеn thеу mаkе sеаrсhіng fоr а рrоduсt оr sеrvісе оn Gооglе. Оnсе а busіnеss fіnds…

Choosing the right goals for your SEO

SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals. Who is my audience? Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the…

Ad-blocking: Will Google follow?

Advertising can be annoying. This isn’t a secret and many internet users are so annoyed that they employ ad-blockers to rid themselves of the ads as much as they can. Web browsers are catching on to this trend and now Opera and Brave have built-in ad blocking. So, the question remains, will leading browser Google Chrome follow suite and build ad-blocking in as well? Google runs on advertising To answer this question very simply, no, Google will not be building in ad-blocking for Chrome. Google’s revenue stream absolutely depends on advertising. This means they would effectively be shooting themselves in the foot if they built an ad-blocking feature into the very popular Chrome browser. Google’s solution to ads Now, just because Google is not planning on integrating an ad-blocking solution doesn’t mean they don’t recognize that users are getting fed up with ads. Google is instead focusing on…

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