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The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Interactions, Impressions and Reach are all important statistics to keep an eye on especially when you are advertising and seeking results from you Facebook activity. We looked at the top 5 posts with the highest amount of interactions and engagement for 1 of our clients. Guess what, we found some interesting statistics we wanted to share. We worked hard to identify their target audience & create their content strategy and found the lessons you can apply no matter what industry you’re in. 1. Use a more personal approach We used a more Personalised style approach for their posts by featuring their customers’ stories and images. During the summer months, they received nearly 200k total interactions, and grew their audience by 40% – that’s 520 new Facebook (organic) Fans. This approach clearly worked for them. These types of posts are a great way for companies to establish more meaningful connections between…

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

Content marketing encompasses a lot more than just creating and sharing content in order to engage audiences, improve brand awareness and generate leads. In order for content marketing to work, there need to be a number of factors calculated. It is hence a more strategic approach that will get your results rather than just creating or publishing. It is crucial that there are set objectives for your strategy or goal whether that may be on a personal or professional level. Developing sound goals is critical to managing your own and your employees’ performance. Focus on your goals being SMART. That will allow you to only save money and valuable time but also . Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve your targets. In order for your goal to be SMART “oriented”, it will need to conform with certain criteria. Be Specific:…

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…