Category

Marketing

Category

Basic Strategies to Improve B2B Marketing!

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

Social Media Marketing trends of 2017 !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

3 Easy Strategies to promote your Business on Facebook !

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

7 Steps to a Content Marketing Strategy

Content marketing encompasses a lot more than just creating and sharing content in order to engage audiences, improve brand awareness and generate leads. In order for content marketing to work, there need to be a number of factors calculated. It is hence a more strategic approach that will get your results rather than just creating or publishing. It is crucial that there are set objectives for your strategy or goal whether that may be on a personal or professional level. Developing sound goals is critical to managing your own and your employees’ performance. Focus on your goals being SMART. That will allow you to only save money and valuable time but also . Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve your targets. In order for your goal to be SMART “oriented”, it will need to conform with certain criteria. Be Specific:…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Tips to Enhance your Email Marketing

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…

Omnichannel vs Multichannel Marketing

Omnichannel vs Multichannel Marketing: 3 Key Differences The term “Omnichannell Marketing” seems more prevalent than ever in today’s digital Marketplace. Omni-channel marketing has become key to marketing success as customers engage with companies in many different ways. Such ways could be an App, Online shop, Physical store, catalogs, Social Media and many more. But what is omnichannel marketing? Some say its just “Cross-Channel Marketing done .. well” others that its “revolutionary and engages the customer more that ever”. So let’s have a brief look at what it is and what are its main differences to Multichannel marketing are. MULTICHANNEL MARKETING Let’s take it from the beginning. Multichannel marketing is the discipline that effectively suggests that the more channels of engaging and selling there are out there are the better. Multichannel experiences are what the majority of companies’ employ nowadays in their marketing strategies. A channel might be a print ad, a retail location,…

4 Easy Ways to Grow your Brand !

Your personal or company brand is how you appear to the world. It is hence imperative that you represent yourself in the appropriate way. Once people know who you are and begin to identify you as knowledgeable (or even an expert) in the industry you operate , you will be well on your way to becoming the “Go-To” person in your niche. The question is, how do you become more recognised? How do you build your authority and your following? If you’re looking to build your personal or company brand, we have listed Four (4) easy ways below for your consideration. Explain your Inspiration & Be Authentic Each and every one of the companies out there have a monetary goal to achieve. However, that is not always necessarily the reason why they are in business. Explain to your followers, clients and potential customers the factors that drove you to where you are…

New Marketing tools available on Pinterest !

Internet marketers who are in need of a very visual marketing scheme are without doubt leaning heavily on platforms such as Pinterest. Pinterest has recently made a few changes which will give marketers a number of new tools when using the platform. The Marketing Partners Program A large portion of Pinterest’s advertising revenue currently comes from a handful of marketing partners who Pinterest has approved. These partners earned what Pinterest dubs their “Good Housekeeping Seal of Approval.” These approved partners make up the Marketing Partners Program and those wishing to advertise on Pinterest do so through these partners. So, what’s changed? The Marketing Partners Program has been in use for a few years now, but recently Pinterest announced they are bringing in a number of new partners. They are adding a few new types of companies that will allow advertisers to use third-party tools to track just how…

How Social Media can Promote your Business

Since the invention of the internet billions of people have been able to interact from different parts of the world. Social media came as a by product of this international network and its influx has skyrocketed. It has provided a medium where people from different parts of the planet can interact in real time making it a very effective media for communication. It has also provided many business opportunities for different companies. It has made a huge impact on the way companies conduct their businesses. This has largely contributed to the growth of many businesses across the globe. Marketing Statistics show that seventy two percent of internet users are active on social media and ninety three percent of marketers use this avenue for business. Social media has become a very essential platform for companies to market their products and services. It has created a favorable environment for business since…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!