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Marketing

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How to makes Ads less Ad Like”

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

5 Reasons to use Social Media (Infographic)

Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors. Have a look at our 5 reasons for using social media as a business and why we recommend you should also look into the potential benefits. Can you think of any other reasons why Social Media is vital to a business nowadays ? Is there perhaps any of the items above you disagree with ? I’d love to hear your thoughts in the comments section below or simply feel free to click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram 

Start Ups Business costs (Infographic)

There’s more to starting a business than just office rental and desks. Especially in the early stages, startup costs require meticulous planning and careful accounting and investments decisions. Neglecting this process and relying on a flood of customers to keep the operation afloat can have significantly negative results for your business. We work with many start ups and SME’s locally and internationally as we have successfully managed to gain a positive reputation for our quick results and in depth knowledge of business practices. As such, we have decided to create a small infographic categorising the Top 5 Business costs the the majority of our clients seem to encounter. Conclusively, – providing it doesn’t restrict your business operations – keep your start-up costs to a minimum, or you’ll have pressure to generate more money quicker. It can take time for a new business to begin making regular sales, let alone turn a healthy profit.…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Budgeting: How much do I spend on Marketing

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

Gourmet Marketing Tips !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

How to Increase Engagement on Facebook !

Interactions, Impressions and Reach are all important statistics to keep an eye on especially when you are advertising and seeking results from you Facebook activity. We looked at the top 5 posts with the highest amount of interactions and engagement for 1 of our clients. Guess what, we found some interesting statistics we wanted to share. We worked hard to identify their target audience & create their content strategy and found the lessons you can apply no matter what industry you’re in. 1. Use a more personal approach We used a more Personalised style approach for their posts by featuring their customers’ stories and images. During the summer months, they received nearly 200k total interactions, and grew their audience by 40% – that’s 520 new Facebook (organic) Fans. This approach clearly worked for them. These types of posts are a great way for companies to establish more meaningful connections between…

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