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We are proud to announce that our CEO and Founder, Mr Nicholas Kalavas has been invited as a Keynote Speaker at the 2018 Digital Marketing conference organised by Anglia Ruskin University. Anglia Ruskin’s story starts in 1858, when the art critic, patron and philanthropist John Ruskin opened Cambridge School of Art. The art school grew to become Anglia Ruskin University, and it’s still at the heart of our modern-day campus in Cambridge. The event is Titled: Digital Marketing Challenges: Trends and plans for the future and will include speeches from 3 highly experienced marketeers such as: – Nicholas Kalavas, Managing Director of CFM Group (Creative Fearless Marketing) https://cfmgroup.co.uk/ – Ellie Morgan, Head of Digital Marketing, Studio 24 Your Digital Agencyhttps://www.studio24.net/ – Kate Barham, Head of Account Strategy, Further, Digital Marketing Agency https://www.further.co.uk/ Feel free to have a look at the calendar provided below and attend the event. To find out about the event, register…

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

Getting work experience can be tricky! It’s an over-saturated market, full of graduates and current students grappling for a chance at some real job experience.  But how can you stand out and manage to nab some all-important, real work experience?  Number 1: Stand out. Marketing is about the unusual and the wacky. How else will a product stand to? So remember to stand out as a person. A plain CV? Boring. A CV locked inside a box of sweets? Very interesting. Do you catch my drift? Align your approach to the company!  Number 2: Get in there early! We can’t stress this enough. You need to apply and contact companies in off-peak times, not when lectures have started and everyone is suddenly applying because they’ve moved to the city. If you’ll be attending university in September, why not contact in June and July when everyone is on a holiday…

There is a lot to think about in the pretend “A-Z of Influencer Marketing” book, but here are three, quick and easy tips for you to have a think about today. Nobody wants to waste money and not receive a return on their investment, so we put together this quick lunchtime read for you today. Influencers are much more likely to over-deliver when there is a high quality relationship at the forefront of a working partnership. So essentially, if you work with someone, pay them on time, be polite, be effective and straightforward about your goals, and it can lead to a much better strategy longterm. The much loved ‘Swipe-Up’ feature is not used as much as you think it is. Unless industry stars are sharing an item, the majority of consumers won’t instantly buy a product from the swipe-up feature. Often, people will swipe up, check it out and…

Finding high quality but small hashtags can be tough. We all want to target a niche, but how do we find the right words to use? We all want to gain followers and sell products, but it’s important to target social media followers that will really visit your shop or check out your website. If you’re the owner of a coffee shop, you probably know that #coffee won’t cut it. So, how about #VanillaLatte or #CaramelFrappe? If you’re in Kensington, don’t use #LondonCoffee, try #KensingtonCoffeeShop or similar. Post a delicious looking photo and target coffee lovers that might pop into your shop! Find similar hashtags! Once you search for one of the hashtags you currently use, you will notice other related hashtags that people use pop up too. #CreativeMarketing will bring up a wealth of content for marketers to use. What do other people use? Check out what your competitors use,…

At its core, resistance to change is a label we apply to people who seem unwilling to accept a change. But for the most part, it isn’t the change itself that people resist. People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways. The first step is for individuals, companies or even societies to be able to acknowledge the benefits of change and why or how they desire it to happen. This is one of the main reasons why Disruptor companies often struggle to “break” the market or make an immediate impact through their marketing channels despite hefty budgets being spent. It is incredibly fun to be the disruptor, but it isn’t easy. There will be plenty of cynics and trolls. So, what should marketers do when they are marketing a disruptive product or service? I have worked with several technology companies…

Beauty is a huge industry as well are fully aware nowadays. Whether it is Kylie Jenner’s lip fillers or simply make-up lines from Youtube stars, the way in which people view and use products is constantly evolving. Brands are taking more risky and exciting approaches to marketing their products.  If you are thinking about launching a beauty product(s), then your marketing needs to resonate with an audience. Kylie Jenner and her famous lips are the sole marketing for her brand Kylie Cosmetics. Drew Berrymore’s Flower Beauty captures how simple and easy beauty can be. Having a target audience is important. How will you attract potential customers online? Some ideas: Giveaways – A great way to start the ball rolling, giveaways can spread the word about your brand quickly and help to grow your brand’s social accounts. Influencers – Gifting products will allow you to collect some handy content to…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…

Pinterest is an amazing tool to use in order to get your blog posts, products, brand or simply your own face out there. It’s a really unique social media platform, as unlike Twitter or Facebook, 80% of the content is recycled. A ‘Chicken Thai Curry’ recipe can be re-pinned 10,000 times and then another 100,000 times – this is what makes it such a good platform for business owners! Nothing is ever ‘old’ on the site. Be Organised To start with, your account needs to be very organised. Your profile needs to stand out to people when they click on it. Try to organise your boards into niches – so no ‘House’ boards with a post from every single room – no way! Create ‘Kitchen’, ‘Bedroom’, ‘Bathroom’ .. You get the idea. People love to binge-pin from those very specific boards and it can also make for your profile to look very professional and polished.  Note: These are examples.…