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Marketing

19 Jul Start Ups Business costs (Infographic)

There's more to starting a business than just office rental and desks. Especially in the early stages, startup costs require meticulous planning and careful accounting and investments decisions. Neglecting this process and relying on a flood of customers to keep the operation afloat can have significantly...

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06 Jun Budgeting: How much do I spend on Marketing

"Out of curiosity, what’s your marketing budget?" This is a question I often come across and am aware of the "fear" it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one's business and success and hence are crucial to be...

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08 May 7 Steps to a Content Marketing Strategy

Content marketing encompasses a lot more than just creating and sharing content in order to engage audiences, improve brand awareness and generate leads. In order for content marketing to work, there need to be a number of factors calculated. It is hence a more strategic approach that...

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