Category

LinkedIn

Category

LinkedIn Algorithm – How does it Work?

It used to be that you only add the contacts that perhaps can offer you something in terms of employment or people you have worked but I strongly  advise my clients against that practice nowadays. LinkedIn is all about networking and one of its most powerful tools is the connections one is able to make with other professionals of a variety of industries as well as the relationship he maintains and builds with them through his posts, articles and other interaction. So one might argue, “ok then, I might as well add as many contacts as possible to maximise the views of my posts or content in general. The more the contacts I have, the more the likelihood of my articles being seen by a greater audience. Well, it is not exactly that simple. Having spent quite a significant time studying and analysing some of the documentation put out by…

Social Media Statistics

It is well known that nothing goes “amiss” on the internet –  every click, every view and every sign-up is recorded somewhere. This can provide an enormous amount of information and insight to companies or brands looking to engage their customers and hence keeping a close eye on the above can be tremendously useful. We often come across a variety of information, not always interesting on our daily social media “cruising” and hence have chosen to create the following “Stats Infographic” to demonstrate the most interesting ones in our view. Sources: Wordstream , Expanded Ramblings, Hubspot , Blog Bufferapp , Brand Watch  If you are still perhaps wondering what the above represent (that would be a bit worrying), we have chosen to demonstrate what we believe are the most fascinating, interesting and mind boggling facts on Social Media, focusing on Facebook, Twitter, Instagram and LinkedIn. So, we hope that our Infographic with some of the best weird, wonderful and interesting…

5 Tips to Create & Post Quality articles

Posting on LinkedIn is very easy, but not many of us do so as often as we should. Presenting a professional and consistent profile on LinkedIn is important but how do you increase the views of your Articles and Posts to not only increase your visibility but also your credibility in your industry? Here are some basic tips to help you create and post quality articles on LinkedIn. After, it is directly associated to your professional profile and experience so it is crucial that your posts also represent you and demonstrate your knowledge and expertise. 1. Best dates and times: Through posting and scheduling for more than 30 companies through my work at CFM, I can strongly advise posting on a Monday and Tuesday morning between 10am-12am is the best times to post. Sundays are also good between 11am and 12am. In regards to other days in the week, I have noticed a significant decrease…

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Upcoming LinkedIn Additions & Tools

LinkedIn has years now been a bit slower to implement any changes or alterations to its system. However, since its acquisition by Microsoft, it is attempting to change that culture and introduce new features, tools and services. It has hence recently announced a number of changes that will be soon taking place – some like instant messages have already – with an aim to increase the time users spend on the platform as well as the benefits they can get out of it. Many will have already noticed the instant messaging that now appears as a chat similar to Facebook messenger and several other changes. However, we will focus on three major changes we believe could potentially have a major impact on the platform and consequently users’ approach to it.  are Third Party Sharing, Authorship tool and Automated message responses. Let’s take a closer look at each one of them in a…

8 Tips to Boost your LinkedIn Profile

Having a LinkedIn profile is now a key requirement for anyone that wishes to have a complete professional profile . In addition, a regularly updated profile can potentially also benefit ones career development and progression. Nonetheless, updating ones profile can take a significant amount of time. What with regular social media updates, responding to clients, completing your work, attending events and a bunch of  other things on your “To Do List”, finding time can be a great challenge. However making the time to ensure your professional profile reflects your achievements, current status and future goals is key to not missing your next opportunity. I have hence compiled a list of Tips to help you improve your LinkedIn profile that are easy to implement. Complete your Profile It might sound as a given or perhaps a basic when creating an account but a very small percentage of LinkedIn users have a complete profile. Add…

Best Times to Post on Social Media (2017)

Social Media is a crucial tool of any digital marketing campaign and almost every business is utilizing it to enhance online visibility and popularity. With an aim to attract, engage, and educate the potentials, Social media experts often post on social media sites, including Facebook, Twitter, LinkedIn, Instagram and many more. What to post on social media is a common topic of discussion with opinions and content varying. But, have you ever thought about the most suitable times to post on social media? Timing is really important for social media marketing. Being a marketer, you want to send messages when people are around to notice them. A larger audience signifies more opportunities to increase engagement, drive traffic, and attract potential customers. So, what are the optimised times to post on each Social media channel? Well, there is no thumb rule about posting on social media; it depends on the target…

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