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You are building a new website and making sure you curate and create great content. You want it to be shared and liked with your fans and followers. But how do you get the attention of that audience in the first place? What if people do visit your website and despite the interesting and engaging text, they are swiftly put off by your colours or logo? What if your page simply looks..”amateurish” and “plain” to them? Well, then you have probably already lost them at hello. Your words never have a chance to take root or will actually resonate with them. That’s where the element of design comes into play. Good design, creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information. It’s effectively the difference between throwing some nuts on the table in front of your guests,…

It is a term used very oftne nowadays,and quite a few of those times in an incorrect fashion. You’ve probably heard of the term influencer marketing but do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods as you can see in some of the stats we have gathered below: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say it helps with boosting customer loyalty 93% say it can help with building brand awareness It is consequently quite evident that companies and marketers are already making use of influencers to take their business to a whole new level. You can use it too and experience the benefits for yourself. Are you however aware of the Don’s and Dont’s of  Influencer marketing? If…

Social media proliferation is more than evident nowadays and other than companies and brands it has also subsequently immersed our private lives too. With all the time spent on Social media the past 15 years (not counting the time spent wasted on MySpace, Yahoo & Aol) it is hence only natural that the majority of us adopt a personality on social media. Throughout the years I have personally been very interested in social behaviour online and have often had – initiated –  conversations with various types of people. Some cool, some not so cool… but always falling under a different personality type. As a Facebook page owner or Social Media Manager it’s very important to acknowledge & understand these different types of personalities. How you communicate with each of them can make or break your brand online. Have a look at the Top 9 Social Media Personalities we identified below and tell…

If you are a recent graduate or simply seeking a new career path in the marketing world tomorrow would you have the skills to be hired? The answer is..probably not, myself included. Mainly because marketing as a discipline is ever changing and hence so is a career path in the industry. There are new topics, ideas and hacks on almost a monthly basis. As Gen Y steps up to take centre stage in the employment pool (and not only), and technology increasingly dominates our life and work, it is predicted that there will be an 18% growth in tech jobs by 2022. This infographic looks at not only the evolution of the so-called “hot” marketing skills but also the data skills sought after nowadays and their shortage. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy…

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. As you may be aware, Technology is derived from the Greek word, “Techne” (τέχνη) which means art (Craft or skill) and “logia” (λογία) which can be defined as the Study (or science) of.. Technology has always impacted society in significant ways and has generally been used to automate, improve, inform, or destroy (Can be combinations) with positive and negative consequences. Nowadays, the pace of, and impact of, technological change has become almost instantaneous so let’s have a quick look at our infographic below and some important events that have shaped the digital landscape. We have obviously left out many other landmark dates but which one is the most important one to you or the one you believe has had the biggest impact on our society? I’d love to hear your view so do not hesitate…

As most businesses, I am certain you also want to engage customers online? Social media can be a great way to get your customers involved and create real and genuine conversations with your target audience. But you need something to actually get that engagement started. That’s where contests and ads come in to help you. There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 6 very easy and useful ideas we can help you with or you could also run yourselves for your company. Have a look at our infographic below for more details. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me…

Loyalty programs are becoming more sophisticated and prevalent nowadays both for marketers as well as companies. They are a far cry from the traditional spend-and-get model and more aligned to omnichannel and multichannel programs that value customers for every interaction they make with their favoured brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them whilst also improving their systems and processes to be able ot maintain and update their data easily. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers so let’s have a look at 9 trends for Loyalty program managers in 2018! I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Social media is..more than just fashion or a trend. Whether you are a large business, a small start up, a sole trader or simply a user of many different platforms, it is undeniable we all spend several hours a week on Social media. So let’s have a look at some key findings and interesting stats for the major social media platforms out there as well as how they rank in terms of popularity. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Is Twitter a part of your company’s social media marketing? Are you perhaps missing out on a Great opportunity? In any case, with the latest Twitter updates, new 280 character Limit and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Have a look at our infographic below and let us know what techniques you use to promote your company via Twitter. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.