Category

Google

Category

5 Golden Rules for choosing a Company Name

Entrepreneurs often angst over the perfect name for their business spending significant time and money as finding the appropriate Business name can be a long-winded and stressful process.  It ideally needs to be a name that is not only long-lasting in your audiences’ memory but also representative of your skills, expertise and competitive advantage. When researching business name ideas, start-ups need to be meticulous and careful for both marketing and legal reasons. Let’s have a look at some interesting points, I would strongly advise you take a look at prior to choosing a name for your Brand or Company. Rather than listing a number of different factors that could influence your decision, I have chosen to list 5 Golden rules when choosing a company name. S.U.C.U. Rule First and foremost, I would follow the S.U.C.U. rule. This is a rule I came up with and created myself whilst still a student at university (surprised…

4 Common SEO Mistakes in Mobile

Since I founded CFM Group, I have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, I recommend avoiding these big mobile SEO mistakes as they will save you from massive frustration and loss of revenue down the road. I have consequently tried to compile a brief list of 4 reasons that your website may not be attracting the activity you wished, hope or believe it should be. Quality Content At first, as with all websites, it is the same for a mobile site too. It is vital you publish educational, informative and quality content that engages your fans and also intrigues them to come back to your website as a reliable and valuable resource. Be confident in adding “Call to action” buttons for your readers to easily be able to…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Best Times to Post on Social Media (2017)

Social Media is a crucial tool of any digital marketing campaign and almost every business is utilizing it to enhance online visibility and popularity. With an aim to attract, engage, and educate the potentials, Social media experts often post on social media sites, including Facebook, Twitter, LinkedIn, Instagram and many more. What to post on social media is a common topic of discussion with opinions and content varying. But, have you ever thought about the most suitable times to post on social media? Timing is really important for social media marketing. Being a marketer, you want to send messages when people are around to notice them. A larger audience signifies more opportunities to increase engagement, drive traffic, and attract potential customers. So, what are the optimised times to post on each Social media channel? Well, there is no thumb rule about posting on social media; it depends on the target…

Choosing the right goals for your SEO

SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals. Who is my audience? Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the…

Ad-blocking: Will Google follow?

Advertising can be annoying. This isn’t a secret and many internet users are so annoyed that they employ ad-blockers to rid themselves of the ads as much as they can. Web browsers are catching on to this trend and now Opera and Brave have built-in ad blocking. So, the question remains, will leading browser Google Chrome follow suite and build ad-blocking in as well? Google runs on advertising To answer this question very simply, no, Google will not be building in ad-blocking for Chrome. Google’s revenue stream absolutely depends on advertising. This means they would effectively be shooting themselves in the foot if they built an ad-blocking feature into the very popular Chrome browser. Google’s solution to ads Now, just because Google is not planning on integrating an ad-blocking solution doesn’t mean they don’t recognize that users are getting fed up with ads. Google is instead focusing on…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!