Why Blogging? Does it really matter?

Blogging is something many companies omit nowadays or as I am often told “we will engage with that at a later stage”.  Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers….but what is Blogging ask some? A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Some however still do not comprehend how this can have any sort of effect on their sales or business let alone a positive one. We will hence focus on 4 (there are many more)…

Make the most of your Branding efforts

Branding is crucial for any business, but it can be easy to overlook a few basic elements that make a companies’ branding truly great. If you aren’t putting any effort into branding then you are truly missing out on all the benefits a good branding effort can provide. If you are already working on your companies branding then you might consider the following tips to make sure you are making the most of your efforts. Understanding the branding basics Many consider branding as just a general idea about the identity of your company and this is a mistake because branding is and should accomplish so much more than that. It is best to understand branding in the simplest terms possible, branding is simply what not only makes your company unique, but what makes it significantly different from you closest competitors. Simply registering a company name with the proper authorities isn’t…

Are your Marketing claims realistic?

When a company develops a marketing plan they usually want to convey the idea that they are the very best at what they do. This is natural for many business owners who work very hard in their industry and want all that positive recognition and the business that comes with it. Are we really being realistic when we call ourselves the very best though? Might there be other companies that are bigger and maybe even better than us? This is very hard to admit for some but it is the reality. We can’t all be the best at everything, this is just common sense. The ability to admit this has it’s advantages though. The value of a genuine and authentic marketing plan Once you accept the fact that you might not be the very best in the industry and you aren’t perfect you can be much more genuine and authentic…

Choosing the right goals for your SEO

SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals. Who is my audience? Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the…

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