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A brief history of Social Media

Social networking didn’t start with Facebook..honestly ! The Birth of Social Media. The first social media site that everyone can agree actually was social media was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. Six Degrees allowed users to create a profile and then friend other users. Have a look at our infographic made below to get a brief idea of the creation of Social Media and take a trip back in time and discover the history of social networking, and how it grew, one step at a time…network by network focusing on the main ones that had an impact globally. We are more than certain that this is only the start of Social media and its meteoric rise will only continue. However, time will only tell and we eagerly await to see the future as our crystal ball seems to be ..out of…

Social Media Statistics

It is well known that nothing goes “amiss” on the internet –  every click, every view and every sign-up is recorded somewhere. This can provide an enormous amount of information and insight to companies or brands looking to engage their customers and hence keeping a close eye on the above can be tremendously useful. We often come across a variety of information, not always interesting on our daily social media “cruising” and hence have chosen to create the following “Stats Infographic” to demonstrate the most interesting ones in our view. Sources: Wordstream , Expanded Ramblings, Hubspot , Blog Bufferapp , Brand Watch  If you are still perhaps wondering what the above represent (that would be a bit worrying), we have chosen to demonstrate what we believe are the most fascinating, interesting and mind boggling facts on Social Media, focusing on Facebook, Twitter, Instagram and LinkedIn. So, we hope that our Infographic with some of the best weird, wonderful and interesting…

3 Easy Strategies to promote your Business on Facebook !

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

6 Tips to Improve your Facebook Page

Nowadays, the use of Social is really inevitable for any business or Brand out there. Whether you are a local or international company, the majority of your audience is already on Facebook so knowing how to target them can be crucial to your company’s success. Nonetheless, every company is now making use of Social media, so how can you present yourself better in order to attract more engagement and leads? For most of us that advertise on Facebook, Edgerank is a term we are referring to quite often. It is the cryptic Facebook algorithm that decided which posts appear (or do not appear) on your news feed. Increase ones Edgerank will effectively assist in increasing ones Facebook page visibility and hence it is crucial to get a clear comprehension of what it entails and how it works. Here’s a good graphic that breaks it down: But what does all this…

When Do #Hashtags Add Value on Facebook?

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page -Actually – as Adweek has reported- Facebook will assign a unique URL to each hashtag so audiences can easily find them and engage with the topic in hand.  – but should it? Do Hashtags really make a difference on Facebook? Can they actually add value? Well the answer is somewhat ambiguous as they can add only if specific rules are followed ! What are those rules? Have a look below: Hashtags Add Value on Facebook When: Only 1 is Used: It is common practice – we see it all the time and are sure you also do – for Brands, Companies and even Influencers to use as many hashtags as possible, all in one Post. Adding many hashtags is not bad but due to the behaviour people tend to exhibit on Facebook’s…

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