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Facebook Marketing

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Watch – The new FB Platform for Shows

Facebook is officially starting production on on gaming shows and high quality TV shows to be broadcast on its platform, one of the social media giant’s executives as announced on Monday in a statement by Nick Grudin, Vice President of Media Partnerships for Facebook. The online platform, which currently is the most used Social Media platform with over two billion monthly users worldwide, is working on the project with a small group of partners and hopes to start putting out episodes of its forthcoming series by the end of the summer, as stated by Mr Grudin. “Our goal is to make Facebook a place where people can come together around video,” Grudin said, noting that Facebook and its collaborators would “experiment with the kinds of shows you can build a community around — from reality to gaming and sports to comedy.” Facebook is originally going to be funding its own shows but hoping…

Budgeting: How much do I spend on Marketing

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

Latest Facebook updates

Facebook is now a daily routine for most of us an when it comes to companies and marketing campaigns, it definitely works very hard to constantly update its services and features. Some may argue that it is not always in favour of small companies with even smaller budgets (it is a bid-to-bid system after all) but no one can deny that their developers, are relentless in rolling out new features and updates and testing even more. Facebook has now rolled-out a number of new updates for its smartphone app and not only. Some of these changes can make a drastic change to certain businesses and hence it is worth having a look at. Cross-app (FB & IG) notifications on mobile – test Facebook is also in the process of testing out a new system which enables users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a…

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