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Digital

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Mobile influencer platform Jet8 is set to launch a token J8T to the public. According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa. Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands. According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence. The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The…

When it comes to marketing—is digital really the new traditional? What do you think? That’s a long-standing debate that has marketers on both fronts defending the merits of each. Have a look at our Infographic below analysing the Top 4 Benefits for each and tell us what you think. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

Every business owner wants a website which encourages the visitor to make a purchase decision; that is to convert. Some websites have a lot of traffic but very low conversion; clearly, something is wrong. There are several factors which leads to conversion, and the design of your website is one of those factors. Studies reveal that it takes just about 90 seconds for a buyer to make a product assessment. On a website, users spend on the average, 8 seconds. Therefore, first impressions count for everything and about 75% of visitors to your website will judge your website based on its design. Below are ten tips to consider when looking to design a website which drives sales: COLOR Something as simple as the change in color of your website can have tremendous effects on traffic conversion. Tech company performable reported a 20% increase in conversions just by changing it call-to-action…

EBay is to drop PayPal as its main payments processor in a shocking move they claim will benefit sellers and buyers through their new provider, Dutch firm, Adyen.  site says buyers and sellers alike will benefit to move from PayPal to Dutch firm Adyen. People buying items on eBay will be able to pay without leaving its website, and sellers will have lower processing costs, the online giant said in a blog post. Shares in PayPal were down 7% in pre-market trading in the US on the day due to the shocking news. EBay said it wanted to complete the move as quickly as possible within the terms of its deal with PayPal. The e-commerce company said that the operating agreement with PayPal “has not and will not be extended.” PayPal, which was originally a concept that spun out from eBay in 2015, will continue to be offered as a way to…

The best way to encourage subscriptions is with giveaways, and you can market your business by utilizing the WordPress Giveaway Plugin. Offer the WordPress Giveaway Plugin for tweets, shares, likes on your WordPress site, product or services. This is one way you can use WordPress to grow your mailing list. To host the Giveaway Plugin on your WordPress site, follow the steps below: Enter your giveaway prizes Select entry type for user to participate. It could be for tweeting a message, liking a Facebook post, Following a Twitter account or Subscribing to a mailing list. Launch your giveaway plugin Choose winners either randomly or manually You don’t need knowledge of coding to use the WP Raffle Plugin to run a giveaway on WordPress. This plugin is an awesome way to start building your community. The complete list of features for the WordPress Raffle Plugin includes: Select entry type Select an…

A recent report revealed that over 250 mobile games were found to have software which can track the TV watching habits of their users. Alphonso produced the software, and the reach of the software even extends to the Apple App store. Always-listening devices like Amazon’s Echo and Google Home are already quite creepy but always-listening mobile games takes creepy to a whole new level. Games like Beer Pong, Pool 3D, Real Bowling Strike 10 Pin, Trickshot, and Quest as long as hundreds more use software from Alphonso, a startup specialized in “TV retargeting.” When watching TV, you likely use your smartphone or tablet during commercial breaks, and the software Alphonso collects data on what you are watching to deliver targeted ads to your mobile device based on that data. In a chat with the New York Times, Alphonso CEO Ashish Chordia said the company’s software was able to get data…

Smart bloggers are always looking to save time and be more productive, and there are several time management and productivity tools out there which can be of tremendous help. The challenge though is finding the ones who are worth your time. In this blog, we will be looking at ten must-have tools you need as a blogger. STAY FOCUSED StayFocused is a great tool for procrastinators and the chronically distracted. The tool is a productivity extension for Chrome which helps limits the time spent on some websites that distract you. Stay focused blocks them for a day so you can stay focused. It’s an effective method although quite extreme. COSCHEDULE HEADLINE ANALYZER CoSchedule Headline Analyzer scores your headlines and attempts to predict whether they will be successful or not taking into account several factors such as structure, word balance, grammar, character, readability and word count. It also provides Google search…

With over 150 million active users, Instagram is one of the most popular social networking sites in the world, and the platform is an amazing opportunity to get the word of your brand out there. But with so many filter-obsessed photophiles out there, how can you stand out and get the needed followership? A great way to getting people to follow you is with the quality of your photos, and while it may be riveting seeing that you enjoyed your meal represented in a blurry over-exposed picture, it’s not exactly riveting content on an Instagram feed especially since several thousand other persons are doing the same thing. However, if you show users something awesome- or probably something not that awesome but interestingly- there’s a chance you would show that you are someone worth following. Below are 11 tips for taking photos that not only get you noticed but allow you…

Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content. Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive. ASK FOR RATINGS Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than…