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Digital

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We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

LinkedIn has already amassed over 500 million members, and is widely considered the “quintessential professional network” and one that’s not used as optimally as it could be by most users or even companies. I often speak to businesses and students and a common question I will always ask is “who has a LinkedIn profile”..Usually 80% – 90% of hands will go up. However, I then proceed to ask..”Who is confident they know what they are doing on LinkedIn?”..You can count the hands up with the fingers of 1 hand! Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting. So let’s have a look at…

It is something most bloggers, photographers, social media fanatics and many other professionals hope to achieve one day. Get a big, recognised and well established brand to work with them. However, it may sound a lot easier that it actually is. As an agency, we have vast experience of working with companies and brands of all sizes so let’s have a look at 4 useful tips on how you can generate and attract interest whilst staying true to yourself. A Good Following You don’t need 100,000 followers or Kylie Jenner’s obsessive fan base, but having a good readership on your blog or social media is always a good idea. As a digital marketing agency, we look for engagement as well as likes and comments. We don’t instantly select someone for their 15,000 followers. We will have a look and see what the comments are like, what your followers seem to engage the…

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as well as speeches I give to companies and events. I cannot stress enough the importance of Listening on social media but nonetheless, I still more frequently than not see companies, brands and influencers focusing more on promoting their skills, expertise and knowledge rather than those of their customers and clients..the very same audience they are trying to impress. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…

The British government has yesterday announced via Baroness Sugg that it is to wait for guidance and directions from industry and international regulators in order to start considering legislative and law proposals when it comes to autonomous vehicles. In a letter raised and brought to the attention of the House of Lords in regards to Automated and Electric Vehicles Bill currently before Parliament, junior transport minister Baroness Sugg noted the government will be holding back until the various technologies have matured enough to be regulated without harming innovation and change. “Whilst we do know that there will be different types of automated vehicles, with varying levels of sophistication, it is not possible at this stage to state what those changes will be. With this in mind it would not be appropriate to set definitive regulations in legislation at this time,” said the baroness. Her letter (PDF, 4 pages) specifically analyses and explained…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

The unabated, overwhelming storm of online information can make it taxing for a business to make its content stand apart from its rivals. The digital world is evolving at a rapid pace and digital marketing has, undoubtedly, become the lifeblood of a progressive business. However, the modern customers have the attention span of a gnat. Getting your business noticed by them in such a scenario is no piece of cake. Wondering how can you equip yourself for the digital battle? What can help you gain traction and improve your digital sales funnel? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…