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The British government has yesterday announced via Baroness Sugg that it is to wait for guidance and directions from industry and international regulators in order to start considering legislative and law proposals when it comes to autonomous vehicles. In a letter raised and brought to the attention of the House of Lords in regards to Automated and Electric Vehicles Bill currently before Parliament, junior transport minister Baroness Sugg noted the government will be holding back until the various technologies have matured enough to be regulated without harming innovation and change. “Whilst we do know that there will be different types of automated vehicles, with varying levels of sophistication, it is not possible at this stage to state what those changes will be. With this in mind it would not be appropriate to set definitive regulations in legislation at this time,” said the baroness. Her letter (PDF, 4 pages) specifically analyses and explained…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

The unabated, overwhelming storm of online information can make it taxing for a business to make its content stand apart from its rivals. The digital world is evolving at a rapid pace and digital marketing has, undoubtedly, become the lifeblood of a progressive business. However, the modern customers have the attention span of a gnat. Getting your business noticed by them in such a scenario is no piece of cake. Wondering how can you equip yourself for the digital battle? What can help you gain traction and improve your digital sales funnel? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

It may have sounded somewhat..odd a few years ago but Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive and its very common and popular for big and small brands alike nowadays. When you hear a great quote from a speaker, or “tweetable tip” (as in, a key piece of dvice that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will everyone following the event hashtag — and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most live events, webinars, conferences meetups and lectures. Companies nowadays even hire people specifically to broadcast their event live to their masses of fans and followers online. First, let’s have a quick look on…

Autonomous vehicles usually get all the headlines -and most times for the wrong reasons -, but automakers are steadily and gradually adding advanced electronic safety features to human-driven cars as they step toward a world of self-driving vehicles. Car and tech companies such as Audi and Tesla are rolling out laser sensors, artificial intelligence, larger viewing screens that show more of the road, cameras that can read speed limit signs, and systems that slow cars ahead of curves and construction zones. Many of the new features such as radars and cameras that were already in our cars, are now being reconfigured and re-thought of so as  to also be used for automatic emergency braking, pedestrian detection and other safety devices. The companies also are keeping a closer watch on drivers to make sure they’re paying attention and off course adjusting to the new features in their vehicles. Tell us if…

What is a blacklist? It is a question I actually had to answer to one of my clients this weekend in regards to their personal email address. What is a Blacklisted email address? A blacklist is a list of servers or domains that a blacklist operator has deemed it sends spam emails although not all blacklists are created equally. Smaller blacklists such as Spam Cannibal and NoSolicitado usually have less of an impact overall but some – such as SpamHaus and Barracuda – are well known and can be very powerful. The impact that a blacklisting has on “deliverability” depends on a number of things but mainly the recipient server subscribing to the blacklist. How does a blacklisting happen? If for example one of our customers sends an email campaign to a data-list he has bought or has scraped, or third party contacts (or even is simply very old) on that…

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasingbrand loyalty and driving online sales. The benefits of digital marketing include: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

In 2017, the number of apps removed by Google represents a 70% increase from the amount in 2016. Leveraging machine learning models and techniques, Google’s Android Security Centre removed over 700,000 malicious apps in 2017, many of which displayed adult ads to children or tried to capture user devices to use as slaves in DDoS attacks. Product manager for Google Play, Andrew Ahn made the announcement, adding that 99% of apps which were deemed harmful were deleted before anyone could install them. In 2017, Google dedicated the bulk of its technology to malware scanning and detection under the Google Play Project and users with Android devices can manually activate scan on their phones via the update section. The most popular types of ads which were used to deceive users were copycat apps with logos, features and promotional copy similar to popular mainstays, usually with paid or fake reviews, something Google…

Mobile influencer platform Jet8 is set to launch a token J8T to the public. According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa. Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands. According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence. The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The…