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Digital

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It may have sounded somewhat..odd a few years ago but Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive and its very common and popular for big and small brands alike nowadays. When you hear a great quote from a speaker, or “tweetable tip” (as in, a key piece of dvice that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will everyone following the event hashtag — and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most live events, webinars, conferences meetups and lectures. Companies nowadays even hire people specifically to broadcast their event live to their masses of fans and followers online. First, let’s have a quick look on…

Autonomous vehicles usually get all the headlines -and most times for the wrong reasons -, but automakers are steadily and gradually adding advanced electronic safety features to human-driven cars as they step toward a world of self-driving vehicles. Car and tech companies such as Audi and Tesla are rolling out laser sensors, artificial intelligence, larger viewing screens that show more of the road, cameras that can read speed limit signs, and systems that slow cars ahead of curves and construction zones. Many of the new features such as radars and cameras that were already in our cars, are now being reconfigured and re-thought of so as  to also be used for automatic emergency braking, pedestrian detection and other safety devices. The companies also are keeping a closer watch on drivers to make sure they’re paying attention and off course adjusting to the new features in their vehicles. Tell us if…

What is a blacklist? It is a question I actually had to answer to one of my clients this weekend in regards to their personal email address. What is a Blacklisted email address? A blacklist is a list of servers or domains that a blacklist operator has deemed it sends spam emails although not all blacklists are created equally. Smaller blacklists such as Spam Cannibal and NoSolicitado usually have less of an impact overall but some – such as SpamHaus and Barracuda – are well known and can be very powerful. The impact that a blacklisting has on “deliverability” depends on a number of things but mainly the recipient server subscribing to the blacklist. How does a blacklisting happen? If for example one of our customers sends an email campaign to a data-list he has bought or has scraped, or third party contacts (or even is simply very old) on that…

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasingbrand loyalty and driving online sales. The benefits of digital marketing include: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

In 2017, the number of apps removed by Google represents a 70% increase from the amount in 2016. Leveraging machine learning models and techniques, Google’s Android Security Centre removed over 700,000 malicious apps in 2017, many of which displayed adult ads to children or tried to capture user devices to use as slaves in DDoS attacks. Product manager for Google Play, Andrew Ahn made the announcement, adding that 99% of apps which were deemed harmful were deleted before anyone could install them. In 2017, Google dedicated the bulk of its technology to malware scanning and detection under the Google Play Project and users with Android devices can manually activate scan on their phones via the update section. The most popular types of ads which were used to deceive users were copycat apps with logos, features and promotional copy similar to popular mainstays, usually with paid or fake reviews, something Google…

Mobile influencer platform Jet8 is set to launch a token J8T to the public. According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa. Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands. According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence. The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The…

When it comes to marketing—is digital really the new traditional? What do you think? That’s a long-standing debate that has marketers on both fronts defending the merits of each. Have a look at our Infographic below analysing the Top 4 Benefits for each and tell us what you think. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

Every business owner wants a website which encourages the visitor to make a purchase decision; that is to convert. Some websites have a lot of traffic but very low conversion; clearly, something is wrong. There are several factors which leads to conversion, and the design of your website is one of those factors. Studies reveal that it takes just about 90 seconds for a buyer to make a product assessment. On a website, users spend on the average, 8 seconds. Therefore, first impressions count for everything and about 75% of visitors to your website will judge your website based on its design. Below are ten tips to consider when looking to design a website which drives sales: COLOR Something as simple as the change in color of your website can have tremendous effects on traffic conversion. Tech company performable reported a 20% increase in conversions just by changing it call-to-action…

EBay is to drop PayPal as its main payments processor in a shocking move they claim will benefit sellers and buyers through their new provider, Dutch firm, Adyen.  site says buyers and sellers alike will benefit to move from PayPal to Dutch firm Adyen. People buying items on eBay will be able to pay without leaving its website, and sellers will have lower processing costs, the online giant said in a blog post. Shares in PayPal were down 7% in pre-market trading in the US on the day due to the shocking news. EBay said it wanted to complete the move as quickly as possible within the terms of its deal with PayPal. The e-commerce company said that the operating agreement with PayPal “has not and will not be extended.” PayPal, which was originally a concept that spun out from eBay in 2015, will continue to be offered as a way to…