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The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) affect how you as a website owner must obtain and store cookie consents from your visitors from the EU. The GDPR is a regulation that is enforced from 25 May 2018. It affects all websites located in the European Union, and websites that have EU citizens as users. Next in line is the ePrivacy Regulation, which is currently in process in the EU, and which is expected to be finalized in 2019. The ePrivacy Regulation will have much of the same scope as the GDPR, and will stipulate requirements aimed specifically to protect the privacy of electronic communications. Why do I need cookie consent on my website? Cookies of both first and third party provenance on websites track users in different ways. For example the IP address, or merely the actions and behavior of users on the site and from site…

It is indeed the news of the week when it comes to domains and how Brexit will slowly start having an effect on companies and individuals in the UK. If you are a UK sysadmin who owns a .EU domain, it will be taken away from you on 31st March 2019 in a no-deal Brexit scenario (and in any case, on 1st January 2021 if get a deal in place). According to the European Commission’s Notice to Stakeholders the only certainty is that UK entities will not be able to register or renew .eu domains. As for existing registrants, it merely states that the registry will be “entitled to revoke such domain names on its own initiative”. ​The brexit notice from EURid seems to suggest they’re just exploring the options at the moment. The European Commission issued a notice to stakeholders concerning the .eu domain names registered by UK residents. The notice…

For social media lovers, finding great apps can be hard! Often apps will bombard you with adverts or produce sub-par results. Here are 5 apps that you can download, both paid and free, to up your social media game. Unfold – As mentioned in one of our previous posts, this handy app is (mostly) free and allows anyone, from businesses to personal accounts to create stunningly simple, yet impressive stories. From Primark to Topshop, lots of huge brands are using the software to simplify their content. You can export straight from the app to Instagram or save content separately. It’s so simple to use that even the most clueless social media beginner can harness the easy steps! Afterlight – At only £2.99, this app is stunningly simple to use. It comes with the standard and basic features such as brightness, contrast and warmth, but additionally it offers extra, paid for filters that…

We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

LinkedIn has already amassed over 500 million members, and is widely considered the “quintessential professional network” and one that’s not used as optimally as it could be by most users or even companies. I often speak to businesses and students and a common question I will always ask is “who has a LinkedIn profile”..Usually 80% – 90% of hands will go up. However, I then proceed to ask..”Who is confident they know what they are doing on LinkedIn?”..You can count the hands up with the fingers of 1 hand! Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting. So let’s have a look at…

It is something most bloggers, photographers, social media fanatics and many other professionals hope to achieve one day. Get a big, recognised and well established brand to work with them. However, it may sound a lot easier that it actually is. As an agency, we have vast experience of working with companies and brands of all sizes so let’s have a look at 4 useful tips on how you can generate and attract interest whilst staying true to yourself. A Good Following You don’t need 100,000 followers or Kylie Jenner’s obsessive fan base, but having a good readership on your blog or social media is always a good idea. As a digital marketing agency, we look for engagement as well as likes and comments. We don’t instantly select someone for their 15,000 followers. We will have a look and see what the comments are like, what your followers seem to engage the…

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as well as speeches I give to companies and events. I cannot stress enough the importance of Listening on social media but nonetheless, I still more frequently than not see companies, brands and influencers focusing more on promoting their skills, expertise and knowledge rather than those of their customers and clients..the very same audience they are trying to impress. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…