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Digital

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Simple steps to Improve your Landing Page

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…

SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

How to Grow your Twitter Following

Social Media has truly taken the world over by storm. There were many that back in 2008 – having heard of the emergence of Social Media – were wondering, “Do I really need a page on Twitter and Facebook?..I’ll stick to one”. It was difficult to understand or foresee the growth of all social media and off course Twitter itself. How could 140 characters sufficiently promote your brand or services anyway? Fast forward to today, Twitter has 100 million daily active users, 500 million tweets per day with 13 million of those users being in the UK. Still considering only having a Facebook page? I didn’t think so. As social media is becoming more and more a part of our everyday lives, it is equally as important for businesses to be active players in a “field” most of their clients are part of. Some argue Twitter is even more important than…

UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

Our CEO’s Speech at Anglia Ruskin University

As a proud member of the Anglia Ruskin University Alumni, CFM Group’s CEO, Mr Nicholas Kalavas was invited to speak to Business and Marketing students (both undergraduates and postgraduates) about his career and success so far and why he chose Marketing. Upon graduating all former students, regardless of what they were called when they were at Anglia Ruskin University, become alumni and are automatically members of the alumni network. Today there are over 100,000 alumni in 165 countries, including BBC presenters Nick Crane and Ben Garrod, NSPCC Chairman Mark Wood and David Gilmour of Pink Floyd as well as Nicholas Kalavas of CFM Group. Mr Kalavas’ speech focused mainly on the difficulties students will experience throughout their academic years and the path to founding a marketing company. If you would like to also read through our CEO’s insightful advice then feel free to click here: CFM Speech at ARU For more…

Social Media for Dentists – The Guide !

We often get asked if it is useful or beneficial for Dentist or other medical practitioners to make use of Social Media for their business. We have hence asked our CEO, Mr Nick Kalavas to write a brief blog with some information as well as tips on how Dentists can benefit from Social Media. Advantage for Dentists Independent dental practitioners have a clear advantage, like most other small businesses, in shifting their marketing strategies toward social media. CFM Group conducted a study of 1,180 small and medium businesses (SMBs) and 500 customers to understand what is driving SMBs and independently practicing professionals to leverage the marketing power of social media. It revealed three key reasons: ➢ High visibility to a large number of people ➢ Personalized connectivity with potential clients ➢ Personal image enhancement and self-promotion Dentists who have not yet woken up to the power of social media must realize…

Why is my marketing plan not taking off?

When your establishing a marketing plan from the ground up it’s essential to develop the plan in full before any execution takes place. All too often companies take this first draft and run with it and as a result the majority of these companies find their marketing plans floundering. The truth is the first draft is rarely any good, luckily there are things you can do to prevent this and develop a successful plan from the start. Don’t assume too much Any initial marketing plan is really based on assumptions. Your assuming your target market will react to certain advertising in certain ways, but the reality is you just don’t know. You do have to start somewhere though, so when your making these assumptions it’s vital to base them on as much true data and research as you possibly can. You also need to accept the fact that you simply…

Pizza and Social Media..what a Match !

As a company, we have worked with over 45 pizzerias in the UK, placing us as 1 of the market leaders in marketing such establishments. Namely some are Papa Johns, Ginos Dial-a-Pizza, Perfect Pizza, Premier Pizza, Pizza 1 Stop, Rocce Pizza and many more ! When takeout first came into the world, we thought that was the best idea that one could possibly come up with in the food industry. “Ring, I Bring” is a concept that has been adapted by thousands of brands and restaurants all over the world, to make it just that easier for you to get your food. The fast food industry and chain restaurants have embraced this concept by delivering even the tiniest burger to customers 6 miles away. It may sound ridiculous why someone would do that, but once you try it, there is no going back. The satisfaction of a doorbell notifying you of…

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