Category

Company Name

Category

Simple steps to Improve your Landing Page

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…

How to Choose a Domain Name

It is a question I am often at the other end of with a lot of the start-ups I deal with on a regular Basis. “Is my domain name really that important Nick? If I have a quality website and a top notch product do I really need to spend a lot of time and money thinking of a domain name?” “Well, yes, you do “is my answer ! You see, your domain name is possibly one of the most important elements when it comes down to your website and its visibility. “Why” , they usually respond. For a number of reasons but I would focus on 3 main reasons. It’s the “first impression” you give to your potential clients. It affects your SEO and hence your ranking. It effectively defines your brand. These elements are only a few of the many reasons why your domain name is so important.…

5 Golden Rules for choosing a Company Name

Entrepreneurs often angst over the perfect name for their business spending significant time and money as finding the appropriate Business name can be a long-winded and stressful process.  It ideally needs to be a name that is not only long-lasting in your audiences’ memory but also representative of your skills, expertise and competitive advantage. When researching business name ideas, start-ups need to be meticulous and careful for both marketing and legal reasons. Let’s have a look at some interesting points, I would strongly advise you take a look at prior to choosing a name for your Brand or Company. Rather than listing a number of different factors that could influence your decision, I have chosen to list 5 Golden rules when choosing a company name. S.U.C.U. Rule First and foremost, I would follow the S.U.C.U. rule. This is a rule I came up with and created myself whilst still a student at university (surprised…

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