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3 Content Ideas to Drive Engagement

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

5 Steps to handle Social Media complaints

The “Rise of the Social Media Complainer” (or moaner) as we like to call it in the office, is clearly evident for all to see with astonishing results sometimes. Who can forget the astonishing story of the Twitter user who gained instant notoriety but more importantly loads of free pizza (for a year) by effectively forcing Three and O2 to start a social media war with each other. Social media has changed the relationship between brands and their fans dramatically. Today customers increasingly expect companies to quickly answer questions and queries via social networks such as Facebook or Twitter. What is more, it is now considered common practices for users to leave a review or complaint on TripAdvisor, Yell and recently Facebook reviews. Customer service nowadays has become quickly responsive and open for anyone to see. Customers expect a speedy, effective and empathetic resolution to their complaints and companies need to be…

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

3 Easy Strategies to promote your Business on Facebook !

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

5 Tips to Improve your Customer Service

I am a strong believer that “A satisfied customer is the best business strategy of all”. Not only does it provide assurance that you have assisted your “fan” in receiving or acquiring the service/product they required but they also become the best advocate for your brand. Remember however, that when it comes down to customer service, surveys show that a negative experience is shared a lot more often than a positive one. Customer service is a key aspect to customer retention.  Arguably, one of the most important actions a brand can take to improve its relationship with its customers as it is this experience they will remember when purchasing a brand. With the sudden emergence of social media, many brands and companies have swiftly moved their customer service to their respective accounts so as to ease and speed the process. Offering unparalleled customer service will help your business stand out from competition…

UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

8 Tips to Boost your LinkedIn Profile

Having a LinkedIn profile is now a key requirement for anyone that wishes to have a complete professional profile . In addition, a regularly updated profile can potentially also benefit ones career development and progression. Nonetheless, updating ones profile can take a significant amount of time. What with regular social media updates, responding to clients, completing your work, attending events and a bunch of  other things on your “To Do List”, finding time can be a great challenge. However making the time to ensure your professional profile reflects your achievements, current status and future goals is key to not missing your next opportunity. I have hence compiled a list of Tips to help you improve your LinkedIn profile that are easy to implement. Complete your Profile It might sound as a given or perhaps a basic when creating an account but a very small percentage of LinkedIn users have a complete profile. Add…

Top 3 Facebook trends to use !

It seems like every time there is a news update nowadays, Facebook is involved. Here at CFM Group, we understanding that it can be quite tricky following the latest trends and constantly being updated. We have hence chosen to create a brief post on the latest Trends we have noticed making an impact on Facebook. We have already noticed many big brands and companies making use of these trends to reach new audiences and set themselves apart from the crowd. So here are our Top 3 Facebook trends we strongly would advise to make use of in your company’s next  social media strategy: Facebook Live Facebook Live is available currently but only for verified Public Figures and verified Brand Pages using Mentions. Many may argue that this is now outdated as Instagram has offered the feature for a while. Nonetheless, Instagram does not offer the option to leave your Video on your “Wall” or Page…

Why Blogging? Does it really matter?

Blogging is something many companies omit nowadays or as I am often told “we will engage with that at a later stage”.  Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers….but what is Blogging ask some? A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Some however still do not comprehend how this can have any sort of effect on their sales or business let alone a positive one. We will hence focus on 4 (there are many more)…

The importance of a Data-Driven approach

Marketing has changed a great deal since the advent of the Internet and it now involves much more than just using creativity to develop unique campaigns. The true difference is the availability of data. Marketers no longer conduct a campaign and finish with only a vague sense of the results. Today data is everywhere and every sale can be traced back directly to the marketing effort that caused it. The data-driven approach uses this data to inform new campaigns and it is becoming a vital component of modern marketing campaigns. Modern marketing relies on data To put it simply, successful marketing campaigns must utilize data in order to achieve maximum success. Data allows marketers to target precise audiences and provide real-time results which can be quickly adjusted for maximum efficiency. Data can inform marketing campaigns in both the early and ongoing stages and it truly serves as the backbone of…

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