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2017 Video in Business Benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Social Media platforms for Business

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms out there, tips, advice and experts it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential. A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively. To help you determine…

Dealing with a Designer: Checklist

Working with web designers can be a tricky business especially if you have never done so before. It is hence imperative that you are in full control of what is happening and fully aware of what you desire. Discover how to get the most from him or her with this handy Infographic below and remember to make sure you choose a company you are able to contact or communicate with when you desire so. Finally, having worked on many web design projects the past few years myself, communications is always one of the most important things whether you are working with a company or a freelancer for any type of web or development project. This is something that I personally see as key in my relationship with such clients (web design projects). Meaningful engagement between myself or our web designer and the Client is critical in all of our web projects…

3 Blogging ways to generate traffic

I am often asked by my clients who run a blog, of methods as to how they can create unique posts that will interest their customers but also generate traffic from new users. It is something, I myself also struggled with when I initially started my blog due to the thousands of active bloggers currently and the millions of potential subjects out there. Being able to identify the right topic can be quite tricky so why not have a thought about using some other methods to attract customers to your blogs. It is a known fact that you require awesome, engaging content on your website to compete for organic search traffic nowadays and that will still not necessarily rank you high in Google’s competitive search engine. So let’s have a look at how you can create intriguing SEO-friendly content with these alternative types of blogging. Make use of an Infographic Infographics are a…

15 Great Ideas for a Business Blog

Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with. A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors. So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers. Customer Success: You work on  many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients. Mention a popular post: If you notice a post by…

Facebook Do’s and Don’ts (Infographic)

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

Customise your 404 Page

The days were reaching or typing the wrong page used to present you with a problem or a blank page are long gone. The public nowadays demands quality and a lot more from websites and hence as user experience is almost a target for perfection, designers nowadays (including ourselves, have a look at our 404 page for our client Salathong here) are able to customise the 404 pages of your websites. There are a number of reasons why you should do this and as it is a reasonably easy task that does not necessarily require frequent amendments or management, it may be a good practice to implement in your company website or even your future developments if you are a web designer. Let’s have a look at the 4 most important ones: Make it memorable It is either that there is a blip on your website or the user has…

Common Social Media mistakes

Almost everyone is on Social Media nowadays and off course companies of all sizes have foreseen the advantage and are flocking to Facebook, Twitter, Instagram and other to exhibit their services and products and promote their brands. All this is correct, to a certain extent. Having a social media page and being able to manage each one of them in the correct manner to attract leads, generate engagement and create relationships are 2 different things as is often proven. I often get clients who note to me that they have managed their social media for the past few years and are not very successful but as they keep hearing about its potential benefits, they decided to come and have a chat with me. I usually then ask them where they found me and their answer is usually the same … on Social Media !!! So let’s have a look at…

Choosing the right Digital Marketing agency !

Choosing the right social media marketing agency can have a significant impact on the way your brand is viewed and how successful your company evolves to become. As is often said, you rarely get a second chance to make a first impression – and for many potential customers today, social media is the easiest way to attract hat initial awareness. That is why it’s so important for you to take the time to find the right social media management company for your needs. Digital marketing has brought a revolution to advertising and is widely considered the most powerful source of delivering information to a vast number of audiences. It is not only on the rise but here to stay and is consequently critical to know and understand that digital marketing doesn’t just are relevant to your small business website.help but can add significant value to your business. However, choosing an agency can be difficult with the number of agencies…

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