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Twitter Moments have been around for over a year now but they were limited in use to only Twitter big shots and a handful of Twitter partners.Recently, Twitter has made this feature available to everyone, which means you can use this great feature to get the word out about your business! There are a few guidelines to keep in mind though, so let’s dive deeper and take a look at the best ways to use Twitter Moments. Understanding the basics Using the new feature is very easy and intuitive. You will now see a Moments tab on top of your Twitter page and after clicking that you see you have the option to ‘Create a New Moment.’ Once you click this you will see all sorts of options that are very self explanatory. You can add a title, description, cover image, and you can link other tweets to the Moment.…

The “Rise of the Social Media Complainer” (or moaner) as we like to call it in the office, is clearly evident for all to see with astonishing results sometimes. Who can forget the astonishing story of the Twitter user who gained instant notoriety but more importantly loads of free pizza (for a year) by effectively forcing Three and O2 to start a social media war with each other. Social media has changed the relationship between brands and their fans dramatically. Today customers increasingly expect companies to quickly answer questions and queries via social networks such as Facebook or Twitter. What is more, it is now considered common practices for users to leave a review or complaint on TripAdvisor, Yell and recently Facebook reviews. Customer service nowadays has become quickly responsive and open for anyone to see. Customers expect a speedy, effective and empathetic resolution to their complaints and companies need to be…

From structure to cash flow to Human resource management and IT, the art of getting a new business off the ground is a hard one to master, but new entrepreneurs will benefit from these 10 start-up steps. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Compared to other, other types of content, webinars empowers marketers with the power to connect with their audiences in a personal and more engaging way. A firm favorite amongst B2B marketers, webinars are often said to be a top source for leads and recommended for all aspects of the customer journey. The big question is how to keep people engaged. According to studies in GoToWebinar’s 2017 Big Book of Webinar Stats, just about 40% of marketing webinars are making use of this features. Lots of opportunities exist for marketers to increase webinars beyond a few slides and a speaker in other to engage audiences on a much deeper level. Preparation is paramount As we all know, failing to prepare is preparing to fail – but planning is the primary key to a successful webinar! Make sure to get ahead of the technology and test run all the equipment before the…

An increase in hate speech, extremism, fake news and other content which violate the community standards has seen them strengthening policies, re-working algorithms and adding staff to curb the menace. In this article, we examine what works with algorithms and what doesn’t as relates to social moderation. Online platforms are plagued by inappropriate texts, images, and videos which somehow manage to slip through the cracks. In many cases, online media platforms respond by implementing smarter algorithms to help identify inappropriate content. But what is artificial intelligence capable of capturing and where does it fail miserably. A.I. CAN READ BOTH TEXT AND IMAGES BUT ACCURACY VARIES With the help of natural language processing, A.I. can be trained to recognize text across multiple languages. This means they can be trained to identify posts which violate community guidelines such as racial slurs or texts related to extremist propaganda. A.I. can also be trained…

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…

As you probably noticed..we are up early ..wonder why 🙂 Yayyyy..it is Christmas, we would like to wish you all Merry Christmas. May you have good times to treasure and memories to remember this season. I wish you lots of happiness and success. Merry Christmas and a Happy New Year! Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Facebook has recently been making some significant changes with an aim of becoming a more evident, cross-platform player. It’s all down to a new capability that allows users to cross-post an Instagram story to their Facebook profile. Simply put, you can now send your videos to both platforms with a single post. As of yet the feature only works in one direction, Instagram to Facebook. However, Facebook has said it has ‘not ruled out’ a Facebook Story that can be cross-posted onto Instagram. This is an update that could potentially cause quite a stir on social media and have enormous implications and advantages for Business users. It will allow companies to make much better use of their Instagram stories by also promoting them on their Facebook page, an option previously not available. This is not in a Test or Trial stage (that is what was happening the past month in…

(-1 Character)… But I need that emoji to show just how frustrated I am about the ending of the Dark Knight Rises! We’ve all be in a similar position, whereby we have to grudgingly go back and edit out words and re-phrase what we are trying to say due to the 140 character limit on Twitter. However all this could be changing as Twitter is currently conducting a trial that will double its character count – from the default of 140 to 280. Its not available for every user just yet as it is currently only in trial version by Twitter. Nonetheless, a number of tech savvy individuals have already discovered a workaround to get longer tweets a little earlier. Follow the simple steps below if your interested in increasing your character count to 280: Download Tampermonkey for your browser: Chrome webstore link Visit this Github repository, click the “raw” button, then tell tampermonkey to…

Starting your own business can be a daunting experience especially when you have never done so before and have limited funding or expertise in the industry. There are a number of factors that need to be carefully studied prior to any decision being made even at the initial stages of choosing a location. A good restaurant owner, will identify a niche in the market and attempt to exploit that niche to their best advantage whilst providing high quality. This is the tactic I have used with may of my clients who often approach me to identify suitable locations for their next ventures. A prime example would be Ginos Dial a Pizza which only started 3 years a go with 1 branch and has now expanded to 4 (on to the 5th by the end of the year with  the addition of Wolverhampton) but also Salathong, who were successful in Cambridge…