Category

Alumni

Category

How to makes Ads less Ad Like”

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

Customise your 404 Page

The days were reaching or typing the wrong page used to present you with a problem or a blank page are long gone. The public nowadays demands quality and a lot more from websites and hence as user experience is almost a target for perfection, designers nowadays (including ourselves, have a look at our 404 page for our client Salathong here) are able to customise the 404 pages of your websites. There are a number of reasons why you should do this and as it is a reasonably easy task that does not necessarily require frequent amendments or management, it may be a good practice to implement in your company website or even your future developments if you are a web designer. Let’s have a look at the 4 most important ones: Make it memorable It is either that there is a blip on your website or the user has…

Can Apprenticeships help SME’s?

If you are an employer or an owner of a brand new start up or SME, you have probably considered the pros and cons of employing an apprentice to assist you in your business. This is something you are not alone in, as there are 1000s of companies across the UK, from retail giants such as ASDA and Boots to small independent bakers that have taken on apprentices and seen the real benefits that they can provide. As an active and proud member of the Anglia Ruskin University Graduate Alumni, I work closely with Apprentice for at least 1 month a year. It was initially conceived as a way of giving back to the university that assisted me – partly – in getting where I am and I also concluded that there were many benefits after the first attempt. I may now employ a number of staff in Greece, Cyprus and Cambridge,…

Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

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