Creative Fearless Marketing | Ad-blocking: Will Google follow?
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Ad-blocking: Will Google follow?

03 Mar Ad-blocking: Will Google follow?

Advertising can be annoying. This isn’t a secret and many internet users are so annoyed that they employ ad-blockers to rid themselves of the ads as much as they can. Web browsers are catching on to this trend and now Opera and Brave have built-in ad blocking. So, the question remains, will leading browser Google Chrome follow suite and build ad-blocking in as well?

 

Google runs on advertising

To answer this question very simply, no, Google will not be building in ad-blocking for Chrome. Google’s revenue stream absolutely depends on advertising. This means they would effectively be shooting themselves in the foot if they built an ad-blocking feature into the very popular Chrome browser.

 

Google’s solution to ads

Now, just because Google is not planning on integrating an ad-blocking solution doesn’t mean they don’t recognize that users are getting fed up with ads. Google is instead focusing on establishing standards for ads that actually enhance a users web browsing experience instead of distracting them from it. They will do this by working directly with web developers, publishers, and advertisers to make this goal a reality. The so called Coalition for Better Ads, led by Google, is working toward toward this goal.

 

The advertising landscape is changing

Anyone with a web presence should be paying attention to these changes. If you are advertising on the web wouldn’t you rather play by Google’s rules and have your ads displayed in a meaningful and useful way rather than simply having them blocked where they can’t be viewed at all? The quality of your advertising exposure is also going to increase if ads are displayed in a more useful way. Obnoxious, in your face pop-ups are going to be immediately dismissed by users and if anything they may find themselves avoiding your products or services instead of utilizing them.

 

Embrace change and advertise responsibly

The Internet is constantly evolving and it can be hard to keep up, but it is very important if the web is a big part of your business marketing strategy. When major players, like Google, make changes and announcements such as this it truly will pay dividends to keep track and make sure your marketing strategy is friendly towards these changes.

 

Conclusively, we believe Google will NOT build Ad Blocking feature into chrome. This year, the Opera browser added an option to block online ads. The newer Brave browser goes farther, blocking them by default. But Google would rather fix the problems with ads than strip them off websites.

 

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