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Natasha Kendall

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Getting work experience can be tricky! It’s an over-saturated market, full of graduates and current students grappling for a chance at some real job experience.  But how can you stand out and manage to nab some all-important, real work experience?  Number 1: Stand out. Marketing is about the unusual and the wacky. How else will a product stand to? So remember to stand out as a person. A plain CV? Boring. A CV locked inside a box of sweets? Very interesting. Do you catch my drift? Align your approach to the company!  Number 2: Get in there early! We can’t stress this enough. You need to apply and contact companies in off-peak times, not when lectures have started and everyone is suddenly applying because they’ve moved to the city. If you’ll be attending university in September, why not contact in June and July when everyone is on a holiday…

There is a lot to think about in the pretend “A-Z of Influencer Marketing” book, but here are three, quick and easy tips for you to have a think about today. Nobody wants to waste money and not receive a return on their investment, so we put together this quick lunchtime read for you today. Influencers are much more likely to over-deliver when there is a high quality relationship at the forefront of a working partnership. So essentially, if you work with someone, pay them on time, be polite, be effective and straightforward about your goals, and it can lead to a much better strategy longterm. The much loved ‘Swipe-Up’ feature is not used as much as you think it is. Unless industry stars are sharing an item, the majority of consumers won’t instantly buy a product from the swipe-up feature. Often, people will swipe up, check it out and…

Finding high quality but small hashtags can be tough. We all want to target a niche, but how do we find the right words to use? We all want to gain followers and sell products, but it’s important to target social media followers that will really visit your shop or check out your website. If you’re the owner of a coffee shop, you probably know that #coffee won’t cut it. So, how about #VanillaLatte or #CaramelFrappe? If you’re in Kensington, don’t use #LondonCoffee, try #KensingtonCoffeeShop or similar. Post a delicious looking photo and target coffee lovers that might pop into your shop! Find similar hashtags! Once you search for one of the hashtags you currently use, you will notice other related hashtags that people use pop up too. #CreativeMarketing will bring up a wealth of content for marketers to use. What do other people use? Check out what your competitors use,…

Katie Meehan is a 22-year-old influencer with a following of 20,000 on Instagram. She started her blog to inspire beauty-lovers, but beauty blogging is more than just eyeshadow and lipstick to Katie, who was born with a facial disfigurement called Cystic Hygroma. Her struggle with the condition inspired her to promote inclusivity and loving yourself. Her positive attitude and drive to succeed in the blogging world have seen her work with market-leaders Boohoo on their All Girls campaign. What or who inspires you to blog? “I’m really inspired by people I meet every day, at events or even just online! I’ve made a lot of friends online through blogging. One popped up the other day as having been friends for three years and we talk all the time. This isn’t just a career for me, it’s so much more. The stories people have and their desire to be the…

Beauty is a huge industry as well are fully aware nowadays. Whether it is Kylie Jenner’s lip fillers or simply make-up lines from Youtube stars, the way in which people view and use products is constantly evolving. Brands are taking more risky and exciting approaches to marketing their products.  If you are thinking about launching a beauty product(s), then your marketing needs to resonate with an audience. Kylie Jenner and her famous lips are the sole marketing for her brand Kylie Cosmetics. Drew Berrymore’s Flower Beauty captures how simple and easy beauty can be. Having a target audience is important. How will you attract potential customers online? Some ideas: Giveaways – A great way to start the ball rolling, giveaways can spread the word about your brand quickly and help to grow your brand’s social accounts. Influencers – Gifting products will allow you to collect some handy content to…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…

Pinterest is an amazing tool to use in order to get your blog posts, products, brand or simply your own face out there. It’s a really unique social media platform, as unlike Twitter or Facebook, 80% of the content is recycled. A ‘Chicken Thai Curry’ recipe can be re-pinned 10,000 times and then another 100,000 times – this is what makes it such a good platform for business owners! Nothing is ever ‘old’ on the site. Be Organised To start with, your account needs to be very organised. Your profile needs to stand out to people when they click on it. Try to organise your boards into niches – so no ‘House’ boards with a post from every single room – no way! Create ‘Kitchen’, ‘Bedroom’, ‘Bathroom’ .. You get the idea. People love to binge-pin from those very specific boards and it can also make for your profile to look very professional and polished.  Note: These are examples.…

“Influencer” – a word with a lot of confusion surrounding it! But to put it simply, it’s just a generic term for people on Instagram who aren’t technically bloggers, but are making the same money, with the same passion for what they do – just in a very different way. I have been an “influencer” for a while and made a decent amount of money recommending products to my following, which has been super helpful throughout university! From lesser-known brands to the huge ballers in beauty and skincare – I have worked with a huge variety of them, and at this stage, I know quite a few ins and outs as I’ve been blogging for around 3 years. Stand Out –  The higher the following, the more the influencer will often get away with quicker and lesser quality sponsored content, like flat-lays or basic selfies holding a product and smiling. You might…

Instagram’s new ‘Ask Me A Question’ feature is exciting and new. By now, you have likely seen lots of your friends sharing 50 stories, filled with silly questions and inside jokes from friends. As a blogger or influencer, this is asking your story views to slowly drop as the questions become useless to your audience. Nobody wants to bore their Instagram following. We always strive for engagement and click-throughs but ensuring that our feed and stories stay amazing at all times can be hard work, with so many new features constantly added to the app. 1. Answer the most interesting questions – inside jokes from your friends won’t always entertain your audience, as tempting as they are to post. Keep those for your private or personal profile. Remember your audience, and what they’ll engage best with. Tag brands in your answers, too. It can help to build relationships. 2. Link a…

It is something most bloggers, photographers, social media fanatics and many other professionals hope to achieve one day. Get a big, recognised and well established brand to work with them. However, it may sound a lot easier that it actually is. As an agency, we have vast experience of working with companies and brands of all sizes so let’s have a look at 4 useful tips on how you can generate and attract interest whilst staying true to yourself. A Good Following You don’t need 100,000 followers or Kylie Jenner’s obsessive fan base, but having a good readership on your blog or social media is always a good idea. As a digital marketing agency, we look for engagement as well as likes and comments. We don’t instantly select someone for their 15,000 followers. We will have a look and see what the comments are like, what your followers seem to engage the…