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Natasha Kendall

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It is something most bloggers, photographers, social media fanatics and many other professionals hope to achieve one day. Get a big, recognised and well established brand to work with them. However, it may sound a lot easier that it actually is. As an agency, we have vast experience of working with companies and brands of all sizes so let’s have a look at 4 useful tips on how you can generate and attract interest whilst staying true to yourself. A Good Following You don’t need 100,000 followers or Kylie Jenner’s obsessive fan base, but having a good readership on your blog or social media is always a good idea. As a digital marketing agency, we look for engagement as well as likes and comments. We don’t instantly select someone for their 15,000 followers. We will have a look and see what the comments are like, what your followers seem to engage the…

Social media is active at all times. There is always someone online at any given moment, ready to read what you have to say about your business, sandwich or a slightly too milky cup of tea made by a co-worker. As a business owner, brand or internet personality, it’s important to grasp the importance of ‘listening’ on social media, as well as posting about yourself. So let’s have a look at 4 ways – as well as reasons – why you should listen on Social Media. Building Relationships Follow people from the same city as you and interact! Making friends with others online will build lasting and meaningful relationships. Don’t act like best friends straightaway or instantly try to sell your product, but let them know that there is a real person running the account and it might help them keep you in mind for future partnerships, collaborations or even…

Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…

Instagram is no longer just photos of your best friend’s coffee cup and muffin on a Tuesday afternoon. It’s a powerful and impressive way to market your business to thousands of people. Here are 5 ways to do that and make sure you’re not wasting any money or time! 1. Advertising If you have the budget, Instagram will strategically place your products in front of thousands of people scrolling down their Instagram feeds. Free Ads and print advertisements are no longer the best way to advertise your business. If you’re wanting your product to reach a specific audience, you can make sure it is only seen by people that are 18-30 year, or who have a similar interest in products like yours already. Remember to target your audience correctly – be specific. Pick the gender, ages and countries of your potential customers wisely. Don’t waste your budget! 2. Influencer Marketing Instagram…