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UK Elections & Social Media

Direct Political campaigning and advertising on radio and television is banned in the UK but nonetheless, that does not prohibit parties from advertising their general election candidacy campaign on social media. Parties -as with all previous elections the past decade – are placing paid-for political adverts and campaign videos on social media to attract a potential audience of millions. The videos – some of which have been attacked for their negative campaign messages – are not regulated by the broadcast regulators Ofcom and the Advertising Standards Authority and hence can sometimes create unrealistic expectations or perceptions of ones ideas or plans. Let’s not forget, that Labour MP’s and insiders who worked for former party leader Ed Miliband insisted that the 2015 UK general election was won and lost on Facebook. When Labour were focusing on attracting an building a team of followers with similar ideas, the Conservatives were quietly using their substantially larger digital “pot” to carefully…

4 Signs you need Social Media help

It’s a regular misconception to believe anyone can run a social media page or create a Likes campaign for your company. The truth is, YES, anyone can. But can they do it successfully? In a world where we are all on social media with individual accounts as well as pages or groups sometimes, it is easy to understand why many CEO or StartUps avoid outsourcing their Social Media. However, when it comes down to make valuable use of it in a beneficial manner for your company and have grown to a point where your following and fans demand regular feedback and content from you, it might be time to re-evaluate your initial thoughts. Here are 4 signs you need to watch for: Not sure which channels to use Everyone is on Facebook, the majority of people are on Twitter. But have you considered LinkedIn, Google + or Pinterest? They are…

5 Steps to handle Social Media complaints

The “Rise of the Social Media Complainer” (or moaner) as we like to call it in the office, is clearly evident for all to see with astonishing results sometimes. Who can forget the astonishing story of the Twitter user who gained instant notoriety but more importantly loads of free pizza (for a year) by effectively forcing Three and O2 to start a social media war with each other. Social media has changed the relationship between brands and their fans dramatically. Today customers increasingly expect companies to quickly answer questions and queries via social networks such as Facebook or Twitter. What is more, it is now considered common practices for users to leave a review or complaint on TripAdvisor, Yell and recently Facebook reviews. Customer service nowadays has become quickly responsive and open for anyone to see. Customers expect a speedy, effective and empathetic resolution to their complaints and companies need to be…

Start Up Business Costs

We work with many start ups and SME’s locally and internationally as we have successfully managed to gain a positive reputation for our quick results and in depth knowledge of business practices. As such, we have decided to create a small infographic categorising the Top 5 Business costs the the majority of our clients seem to encounter.

How to keep your audience engaged

As mentioned in many previous posts, blogging can be crucial for your business attracting leads, generating interest and even creating Brand advocates through your stories. Most companies are now aware of this and that they should at least try and post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. It is hence imperative to think outside the box. Your common posts about your service, product, how good you are and what sets you apart from your competitors are all good but can became mundane and boring to your audience after a little while. So let’s have a look at 5 simple and interesting ideas that will help you beat that dreaded writer’s block. Create and Post “Listicles”: People love lists (including myself). Listicles or List…

The 2017 Video in Business Benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year.

Budgeting: How much do I spend on Marketing

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

Using Wix for Small Business

WIX is quickly emerging as one of the most popular and easy to use website development platforms globally. It is not long ago that a “Wixsite” was a derogatory term for a website but things have since changed dramatically in favour of Wix. We are now – undoubtedly – in  the era of “Doing things Yourself” to not only cut costs but also have control of your assets, whatever they may be. and Wix seems to fit that “category” especially when it comes to SME’s and other Small businesses. Whether its the easy templates or the “drag and rop” feature, Wix is rapidly being used by more and more bloggers and small businesses.  especially for small business who need a website in order to have a basic identity on the web. Only recently, I was approached by a friend who chose to create a website with Wix and as his company…

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

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