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Formula 1 is the fastest growing sport on social media and last season was the first under the management of American-based Liberty Media which is keen to develop the sport and attract new audiences. Earlier in the year, Formula 1 reported that they ended the year with 11.9 million followers on Facebook, Instagram, Twitter and Youtube channels- a rise of 54.9% compared to 2016. This figure reflects how much ground the sport has had to make up. Previous managers Bernie Ecclestone had little time for social media so it came as no surprise they were ousted in 2017. Liberty have taken considerable steps to explore those platforms. Video content performed best on Twitter with over 64 million views representing a 165 percent year-on-year increase while on Instagram, Formula 1 feed almost doubled to 3.8 million. Putting it in perspective, poster boy of Formula 1, Lewis Hamilton currently has 5.7 million…

The saying goes, ‘If you can’t say anything nice, then you shouldn’t say anything at all.’ Since social media came into our lives, it has created the easiest way to say something nasty directly to a person. Social media is filled with persons who hide behind their screens to troll strangers, celebrities, companies and organizations. Most of the social media giants operate as hosts rather than publishers as such they are exempt from being liable for user-generated content if they act to remove content when notified. Facebook, Twitter and other social media giants are obligated to remove illegal content when they are informed of its presence on their platforms. Once a user reports a piece of content, it is reviewed by a human and removed once it is found to violate the terms and conditions of the platform. Beyond the human review, several of these social media platforms have an…

Whether we like it or not, social media is here to stay, and as parents raising a generation of kids who make their debut on social media even before their cud is cut, it’s essential we know the ins and outs of online sharing- if not for our sake but for that of our kids. There are specific guidelines which will make the world of social media a safe and happy one for our parents and children alike. Below are the top five things you should keep in mind when your kids go online. SET LIMITS Social media is on round-the-clock, but that doesn’t mean you kids should share the same fate. Don’t allow your kids waste the best years of their lives in front of a screen. You must ensure your kids are spending more time in front of humans and less time with screens. Social media can be…

A recent report revealed that over 250 mobile games were found to have software which can track the TV watching habits of their users. Alphonso produced the software, and the reach of the software even extends to the Apple App store. Always-listening devices like Amazon’s Echo and Google Home are already quite creepy but always-listening mobile games takes creepy to a whole new level. Games like Beer Pong, Pool 3D, Real Bowling Strike 10 Pin, Trickshot, and Quest as long as hundreds more use software from Alphonso, a startup specialized in “TV retargeting.” When watching TV, you likely use your smartphone or tablet during commercial breaks, and the software Alphonso collects data on what you are watching to deliver targeted ads to your mobile device based on that data. In a chat with the New York Times, Alphonso CEO Ashish Chordia said the company’s software was able to get data…

Gone are the days when buyers had to open newspapers to look for properties for sale or look up names of real estate agents in a phonebook. Today, buyers are going online to search for houses they can call their own. Therefore, social media has emerged as a wonderful marketing tool for businesses and listings. And while any realtor can open a Facebook or Instagram account, but learning how to use these tools in the right manner is another kettle of fish. Below are five great ways for real estate agents or investors to market on social media. POST PHOTOS ON INSTAGRAM TO GENERATE LEADS Instagram is considered as the perfect social media platform for realtors, and you don’t need to be a rocket scientist to know why. There are over 700 million users on Instagram who use the “like” button on images about 4.2 billion times in a day.…

Since Facebook copied the stories feature from Snapchat, they seem to have made bold steps to take the feature to a whole new level. Facebook is now looking to re-focus its stories tools to provide significant benefit for brands and the latest effort on this front is a new test which would allow Instagram users to cross-platform their Instagram stories to Whatsapp Status. This functionality is currently being tested among users in Brazil. Facebook has earlier made moves to make this functional on some other story tools like back in November they announced the merger of the Messenger Day and Facebook Stories into one which means if you upload a story on messenger it appears on Facebook Story (and vice-versa). They also confirmed the ability to cross-post Instagram stories on Facebook which means if you post an Instagram story you can heave the story appear on the top bar of…

.. to enhance Customer Experience! Chatbots are computer programs which automate certain tasks by chatting with customers through a conversational interface, like Facebook. As businesses are automating more parts of their operation, chatbots and other similar programs are becoming increasingly popular. With chatbots, you can book a flight, order food, and get recommendations for practically anything you can think of. Though we are still in the early days of user engagement, the stats show that adoption is growing and whether we like it or not, chatbots are the future of marketing and customer support. Several brands have already keyed into the wonders of chatbots and below are some brands which are already making the most of chatbots to delight their customers. STARBUCKS Starbucks has made it ridiculously easy to make an order for your favourite drink or snack using either voice commands or text messaging. The Starbucks app which is…

Facebook announced a major update on the 11th of January that will put friends and family above pages or celebrities in a user’s news feed — and likely result in people spending less time on the leading social network..or not? The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman. “This is a big change,” Hegeman was quoted saying..”People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end. We think people interaction is more important than passively consuming content,” Hegeman said. “This will be one of the more important updates that we have made.” Facebook co-founder and chief Mark Zuckerberg has noted numerous times that bringing people together and strengthening communities…

Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users. With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort. SNAPCHAT IS FEMALE CENTRIC According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do…

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…