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As you probably noticed..we are up early ..wonder why 🙂 Yayyyy..it is Christmas, we would like to wish you all Merry Christmas. May you have good times to treasure and memories to remember this season. I wish you lots of happiness and success. Merry Christmas and a Happy New Year! Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

With over 150 million active users, Instagram is one of the most popular social networking sites in the world, and the platform is an amazing opportunity to get the word of your brand out there. But with so many filter-obsessed photophiles out there, how can you stand out and get the needed followership? A great way to getting people to follow you is with the quality of your photos, and while it may be riveting seeing that you enjoyed your meal represented in a blurry over-exposed picture, it’s not exactly riveting content on an Instagram feed especially since several thousand other persons are doing the same thing. However, if you show users something awesome- or probably something not that awesome but interestingly- there’s a chance you would show that you are someone worth following. Below are 11 tips for taking photos that not only get you noticed but allow you…

Today, a majority of business owners inevitably consider social media marketing as their next objective to gain popularity. Due to the wide acceptance and productivity of this domain, it has attracted thousands of entrepreneurs with a magnetic stroke. Since 2014, social platforms have achieved an eminent repute in brand endorsements and currently these channels transmit a substantial contribution in the digital marketing landscape. In the light of marketing stats, around 92% of marketers have primarily adopted social media coverage stating that it explicitly benefits their business strength over other persuasive undertakings. More surprisingly, the survey conducted by Social media Examiner shows, at present 97% of the marketers are involved in generating brand awareness through these mediums. As long as these channels offer free signups, you should take advantage to maintain a social presence of your brand at any or many valuable platforms like Facebook, Instagram, and Twitter. However, if you…

Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content. Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive. ASK FOR RATINGS Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than…

Facebook groups have been around since forever, but recently, Facebook has begun making some significant improvements and adding new features. As a business owner, there’s no better time to key into the wonders of Facebook groups. Facebook groups are an excellent way to connect with your customers, and convert potential clients. There’s also immense value in building a brand and having a place where your customers can know more about your business and talk with others within your brand community. To build an effective Facebook group, here are simple steps: CREATE THE RIGHT GROUP The first and most important thing is to determine the purpose of your Facebook group. Do you want to create a place where customers can come to ask questions? Do you want customers to be able to speak with other like-minded customers or perhaps you want a place where you will be getting valuable feedback? Next,…

Instagram has quickly outgrown its original impression as a fun app for kids and teenagers and has quickly grown to become a serious marketing, networking, and audience development tool for individuals and brands. It is now one of the most popular social networking sites in the world with over 200 million active monthly users sharing 60 million images getting 1.6 billion likes every day. Instagram is a lot more than just another popular social networking site as the average Instagram engagement rate for brands has been found to be 58 times higher than on Facebook. If you are one of those brands looking to get started building a brand profile on Instagram or are looking to revamp your Instagram profile and get more followers, below are some things you could give, a try. CROSS PROMOTE YOUR SELECTED HASHTAG Hashtags are an important tool on Instagram, and one of the first…

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…

Unlike most of the popular social media platforms out there, Instagram does not have its analytics dashboard for users and brands to track engagement and effectiveness of their posts. Luckily, there are tons of analytics tools out there which can be used, with some of the best even free. With that said, the five best Instagram analytics tools you should look to utilize are: INSTAGRAM ANALYTICS Instagram’s native analytics tool is free although it requires you turn your Facebook profile into a business profile. It works with a simple four-step process which once complete gives you access to Instagrams insights. This analytics tool will give you access to the number of business profile visitors and the number of post saves. It also includes data on the number of times people use the Send message option on your Instagram story. You can see the performance of your Instagram ads on this…

Email marketing has evolved from being just a ‘batch blast’ marketing strategy; it has evolved to become one of the most effective marketing tools there is and one which requires careful planning too. It’s the holiday season again, and this is one of the most important parts of the year for digital marketers. Regular strategies used by email marketers throughout the year may not work during the holiday season. Therefore, there’s the need for novel tips for your email marketing blast, especially if you are looking to stay ahead of the competition. Below are five key tips to help boost your email marketing campaign. PLAN SMART AND PLAN EARLY Email marketers should endeavor to plan their marketing strategies long before the holidays as this will enable them to perfect their strategies and leave room for an overhaul if necessary. One aspect of planning which most persons seem to ignore is…