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Web Design Trends 2017

It’s quite common practice amongst web designers and developers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends often commenting on others work that it is outdated or old. However, there are reasons to follow the trends not only as a designer (keep yourself up to date with latest trends, be able to offer your clients the latest in terms of visual attractiveness, keeping yourself knowledgeable in the industry you operate in) but also as an individual or a company owner. It will then allow you to be aware of latest trends, what is more “liked” and “approved” by the public and how it can potentially help increase your website’s (or future websites’) visibility. So let’s have a look at a few of the latest trends we have noticed…

A simple guide to writing effective Tweets

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

Responsive Design: 3 Tips for your Site

What Is Responsive Web Design? Designers and developers across the world follow techniques to create exciting and attractive website designs and experiences across the digital globe. But it is hard to define a Responsive design as it is more of an approach that indicates that a websites’ design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media Today, responsive designs are dominating the market for a variety of reasons as they are not only able to boost search engine visibility simple site management and excellent offline browsing experience and conversion rates. Here are 3 tips you can use in responsive design to improve your wordpress based website. Making use of HTML and CSS as well as the Power of Php CSS & HTML elements provide soul…

How to use Instagram Search

Many often say to me that despite really enjoying Instagram as a photography app they do not necessarily understand the purpose of it in business sense. However, as mentioned in several previous blogs here, there is not a human that can deny its tremendous growth and popularity. and this is exactly what big brands are tapping into. Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content in order to also maximise the time spent on the network. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content,…

SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

Brand new Offices in Salonica, Greece

The team at CFM Group is growing once again with the addition of Anastasia Kakagianni as a Business Development Director based in our Brand new offices in Thessaloniki, Greece. Ana will be fulfilling a varied role working alongside our existing content marketers and providing high-quality copywriting and social media management for our clients in Greece whilst also assisting with sales and business development through our new offices. She joins the team having worked as a freelance copywriter and digital marketer for a host of clients in the UK, the USA and Australia over the past three years and is highly qualified within the sector having completed Seneca Colleges’ Creative Advertising Program and achieving a BA Hons degree in Communication Studies from York University. She also holds a Google Adwords Certification as of 2015 and is expected to complete her “Instagram & Social Media With Purpose” course provided by Dean Street Society. Nick Kalavas, Founder of CFM…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Snapchat “Ad Manager” now Available

Snapchat, as announced a few months ago, has officially launched its self-service ad-buying system, which was originally rolled out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media and gift retailer Hollar. Called Snapchat Ad Manager, it is now available to all Business users in the U.S., the U.K., France, Germany, Australia and other countries for companies of all sizes, marking a significant update for a company and platform that so far only used to allow big brands to make use of its vast pool of users. Marketers of all stripes can buy the app’s vertical video ads, called Snap Ads, with an aim to drive app installs, garner branded long-form video views or prompt e-commerce click-throughs (swipe ups, in Snapchat lingo)to their website or ordering systems. Ad buyers will be able to manage video creative and first-party audience data—like email lists and mobile app IDs— and leverage the platform’s…

AdWords Training – The 3 Best resources

Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something. Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though. Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and…

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