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Mobile influencer platform Jet8 is set to launch a token J8T to the public. According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa. Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands. According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence. The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The…

When it comes to marketing—is digital really the new traditional? What do you think? That’s a long-standing debate that has marketers on both fronts defending the merits of each. Have a look at our Infographic below analysing the Top 4 Benefits for each and tell us what you think. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

The Super Bowl is always a massive opportunity for companies to put their brand out there and in this year’s Super Bowl several companies did just that. In this article, we will be taking a look at every ad which ran during this year’s Super Bowl. Amazon “Alexa Loses Her Voice” by Lucky Generals The first Super Bowl spot was clinched by Amazon’s UK agency Lucky General’s which ran a 90-second monster featuring celebrities like Cardi B, Gordon Ramsay, Anthony Hopkins and Rebel Wilson as emergency replacements for Alexa who has gone quiet. Amazon Prime “Tom Clancy’s Jack Ryan” The tug of war between Netflix and Amazon Prime rages on with the latter pushing out its first Super Bowl commercial. This 60-second slot showcases “Tom Clancy’s Jack Ryan”-an action/thriller adapted from the popular book. It will be available for members on Labor Day. Avocados From Mexico by GSD&M Avocados From…

During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

For those of you who thought Instagram was going to stop copying Snapchat features in 2018, here’s a surprise for you. Now, Instagram is reportedly trying out a new app feature — one that has already been in existence in Snapchat — the feature that notifies a user when someone’s taken a screenshot or screen recording of your stories. Tech news site WABetaInfo stated that Instagram is trying out this new feature, but only “in-house”. The tech website had earlier reported on Instagram testing a new word-focused tool called “Text” which can be used in the app’s stories section. According to WABetaInfo, a unique icon will appear next to a person’s name if they take a screenshot or recording of your story. Sure, it is a replica of Snapchat’s exacts same, but at least it’ll help you find out who is stalking you and also being creepy about it. At…

Some may think that traditional marketing is a thing of the past for most industries. Consequently in order to save money and at the same time build strong brand awareness in other to increase sales may seem impossible, but the solutions to your problems are easier than what you may think. Unique advertising campaigns that drive your target market seem to be the way forward in minimizing costs while achieving results. Know your audience Most people think that traditional advertising methods are less effective on younger generations; researchers have found this to be false. Most youths consider this option to be better than digital advertising. So why waste additionally budget on expensive online campaigns when traditional advertising is still having the desired impact? Most people prefer to see adverts that are inclined to their interests and shopping style. Perhaps knowing who most of your clientele would help you tailor advertising…

Every business owner wants a website which encourages the visitor to make a purchase decision; that is to convert. Some websites have a lot of traffic but very low conversion; clearly, something is wrong. There are several factors which leads to conversion, and the design of your website is one of those factors. Studies reveal that it takes just about 90 seconds for a buyer to make a product assessment. On a website, users spend on the average, 8 seconds. Therefore, first impressions count for everything and about 75% of visitors to your website will judge your website based on its design. Below are ten tips to consider when looking to design a website which drives sales: COLOR Something as simple as the change in color of your website can have tremendous effects on traffic conversion. Tech company performable reported a 20% increase in conversions just by changing it call-to-action…

In May 2016, less than two years ago, Facebook reported that people spend an average of 50 minutes a day on its apps- Facebook, Whatsapp and Instagram. This figure was seen as a sign of the tech’s giant astonishing growth as well as increasing influence over our lives. But on the web, two years is a really long time. On the 1st of February, Mark Zuckerberg, Facebook’s CEO reported that users are spending in total 50 million hours less a day on Facebook. This works out to about a 5% reduction in time spent per person. Facebook described the decline as a good thing, resulting from recent changes made to the newsfeed which decreased the number of viral videos users see, and encouraging sharing with friends and family. However, Zuckerberg failed to comment on how confident he was that the changes were not as a result of some other reason,…

In a recent interview with The Telegraph, Josh Silverman, new CEO of Etsy discussed giving the company a much-needed shakeup. As part of a lean marketing strategy, Silverman scrapped all marketing activities which aren’t likely to result in immediate results for Etsy’s vendors – including TV advertising – to focus on driving performance instead. These changes have begun to produce immediate results with a share price increase of 50%, and in the third quarter of 2017, they experienced a 13% increase in earnings. While this culling technique might be too extreme for some businesses, marketers can gain some valuable lessons from Etsy’s decision to ‘focus on the fundamentals.’ A lot of brands still plough the lion’s share of their creative resources and budget on top-funnel awareness campaigns, while neglecting the hugely important latter stages of the purchase funnel- continuing to drive their customers from expensive advertising campaigns to online stores…

Yikes! You’ve done it. On the spur of the moment you’ve gone ahead and followed all your colleagues on Twitter, and they have followed back. Now, there’s no going back. Everything has changed, and before you go on tweeting as before, there are some important rules you have to be aware of. DO NOT POST SLACK CONVO WITHOUT PERMISSION Thought your casual conversation with your workplace BFF was hilarious? Good for you. But, before you go ahead posting a screenshot for the world to see, take a second to consider whether your colleague would be cool with the world reading something he might consider private. GIVE THE ENIGMATIC PERSONAL TWEETS A SECOND THOUGHT If you feel a continuous urge to tweet sentimental song lyrics, and mysterious statements about your issues like to say a heartbreak, please refrain. Your colleagues are not going to favorite your 12 am “if they don’t…