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Nicholas

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The “Rise of the Social Media Complainer” (or moaner) as we like to call it in the office, is clearly evident for all to see with astonishing results sometimes. Who can forget the astonishing story of the Twitter user who gained instant notoriety but more importantly loads of free pizza (for a year) by effectively forcing Three and O2 to start a social media war with each other. Social media has changed the relationship between brands and their fans dramatically. Today customers increasingly expect companies to quickly answer questions and queries via social networks such as Facebook or Twitter. What is more, it is now considered common practices for users to leave a review or complaint on TripAdvisor, Yell and recently Facebook reviews. Customer service nowadays has become quickly responsive and open for anyone to see. Customers expect a speedy, effective and empathetic resolution to their complaints and companies need to be…

The British government has yesterday announced via Baroness Sugg that it is to wait for guidance and directions from industry and international regulators in order to start considering legislative and law proposals when it comes to autonomous vehicles. In a letter raised and brought to the attention of the House of Lords in regards to Automated and Electric Vehicles Bill currently before Parliament, junior transport minister Baroness Sugg noted the government will be holding back until the various technologies have matured enough to be regulated without harming innovation and change. “Whilst we do know that there will be different types of automated vehicles, with varying levels of sophistication, it is not possible at this stage to state what those changes will be. With this in mind it would not be appropriate to set definitive regulations in legislation at this time,” said the baroness. Her letter (PDF, 4 pages) specifically analyses and explained…

Brands are trying in more ways than ever to connect with audiences across a range of social platforms on a regular basis nowadays. Brands are struggling to catch the viewers’ attention with an ever decreasing attention span and an abundance of competition out there. It is estimated that each day users globally scroll through 300 feet of content, giving brands a very small window of time to grab the users’ attention and in the correct way. Therefore, how can your brand start building ideas that work for the speed of feed? Here are some useful information on the Social Media landscape in 2018 along with some very useful stats. Do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

The unabated, overwhelming storm of online information can make it taxing for a business to make its content stand apart from its rivals. The digital world is evolving at a rapid pace and digital marketing has, undoubtedly, become the lifeblood of a progressive business. However, the modern customers have the attention span of a gnat. Getting your business noticed by them in such a scenario is no piece of cake. Wondering how can you equip yourself for the digital battle? What can help you gain traction and improve your digital sales funnel? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private. As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately. The option could be great for brands seeking rapport on new products, or ways they can…

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

I  am part of numerous blogging support groups and an ongoing theme I see is other bloggers stating (or complaining) that they do not have time to blog. I wanted to share what a typical day in my life looks like. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

It may have sounded somewhat..odd a few years ago but Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive and its very common and popular for big and small brands alike nowadays. When you hear a great quote from a speaker, or “tweetable tip” (as in, a key piece of dvice that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will everyone following the event hashtag — and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most live events, webinars, conferences meetups and lectures. Companies nowadays even hire people specifically to broadcast their event live to their masses of fans and followers online. First, let’s have a quick look on…