New “Family Focused” Facebook feed

Facebook announced a major update on the 11th of January that will put friends and family above pages or celebrities in a user’s news feed — and likely result in people spending less time on the leading social network..or not? The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman. “This is a big change,” Hegeman was quoted saying..”People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end. We think people interaction is more important than passively consuming content,” Hegeman said. “This will be one of the more important updates that we have made.” Facebook co-founder and chief Mark Zuckerberg has noted numerous times that bringing people together and strengthening communities…

The Power or Snapchat Marketing

Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users. With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort. SNAPCHAT IS FEMALE CENTRIC According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do…

Facebook Ads now link to Whatsapp

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…


A new year has come upon us and while looking forward to what the new year has to offer us, let’s take some time to take a look at all the past year gave us. In the tech world, there’s no better place to start from than with Facebook. 2017 was certainly a year to remember for Facebook, from debates around politics and “fake news” to discussions on privacy policies, to making major updates for advertisers, a lot happened with Facebook in 2017. As a marketer, it is your duty to stay up to date with trends on social media and use them to your advantage. In this post, we will be taking a look at seven of the major updates Facebook made to its ad system to help you the marketer advertise more effectively. POWER EDITOR AND ADS MANAGER WAS MERGED Overtime, we have gotten used to Facebook making…

Instagram adds Recommended posts to your feed

Instagram’s feed will now show users recommended posts – a change that earlier this month was spotted while in testing, and has since quietly gone live. The feature, described here in the company’s Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.The new section, “Recommended for You, is clearly labeled as such to avoid any confusion with your own home feed. This is not the first time Instagram has attempted to insert a feed for recommended posts or content. However, it is different from the previous ones ever seen. In the past, you had to go to Explore section to check recommended content. Moreover, you could choose to see which posts your friends had been liking in the Following section and so forth. This new feature however is slightly different and now also available for both Android and iOS as well. However, it…

Happy New Year

It has been an exciting year for us all at CFM Group. Unprecedented growth, Victoria, Josh and Maria have been added to our team and more importantly, we have improved our high standards and client satisfaction! We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for our gyms to return to normal after the January rush. Managing Director, Nick kalavas says: ‘As we go into our 6th year of trading as a Marketing agency we are excited by developments in digital and email marketing that allow businesses the opportunity to maximise their return on their marketing investment.’ Over December we moved into our new office on St Andrews street, in the heart of Historic Cambridge. It was a fairly stress free move, and we’ve slowly but surely settled in. We’ve even added in a brand new Space Invaders…

10 Blogging tools for Productivity

Smart bloggers are always looking to save time and be more productive, and there are several time management and productivity tools out there which can be of tremendous help. The challenge though is finding the ones who are worth your time. In this blog, we will be looking at ten must-have tools you need as a blogger. STAY FOCUSED StayFocused is a great tool for procrastinators and the chronically distracted. The tool is a productivity extension for Chrome which helps limits the time spent on some websites that distract you. Stay focused blocks them for a day so you can stay focused. It’s an effective method although quite extreme. COSCHEDULE HEADLINE ANALYZER CoSchedule Headline Analyzer scores your headlines and attempts to predict whether they will be successful or not taking into account several factors such as structure, word balance, grammar, character, readability and word count. It also provides Google search…

Merry Christmas from CFM Group Team

As you probably noticed..we are up early ..wonder why 🙂 is Christmas, we would like to wish you all Merry Christmas. May you have good times to treasure and memories to remember this season. I wish you lots of happiness and success. Merry Christmas and a Happy New Year! Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

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