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5 Reasons why Images are Important !

The common saying “A picture is worth 1000 words” could easily be translated as “A picture is Potentially worth 1000 visits” in today’s Digital World. Some may admit it..the majority will not but most us have now become..frequent Instagrammers. For some.. its the melodic sound of an underground musician.Others.. the beautiful rays of sunshine reflecting on your window or the ..delicious lunch they just grabbed from their local patisserie. Either way, we are all guilty of  indulging in capturing the moment and sometimes even sharing it with the  world. With the popularity of Pinterest & Instagram and Pinterest growing daily, it’s no surprise that images are becoming increasingly important for content sharing & viewing.  Images generally provide an illustration of a service, product or action hence making the overall experience, more tangible & less demanding on the reader’s attention. But in an ever more progressive world, where applications such as Snapchat and Instagram…

3 Reasons you should use Video Marketing !

If you have held off introducing video content to your digital strategy, let 2017 be the year that you finally do embrace it. Or at least give it a go. Think about your own personal behaviour when on Social media. Which posts are you most drawn to when you’re relaxing at the end of a long, tiring day? If you’re like most people, it’s going to be the posts that include a visual element to them. As you will see in our stats below provided by Cisco, in 2017 video will comprise 69 percent of all consumer online traffic and almost 90% by 2019 ! So let’s have a look at the 4 most crucial reasons we believe Video marketing should be a part of your strategy in next years’ plans and activities. Video Selling & ROI ddd One of the biggest strengths of video marketing is that it’s highly visual and auditory,…

4 Easy Ways to Grow your Brand !

Your personal or company brand is how you appear to the world. It is hence imperative that you represent yourself in the appropriate way. Once people know who you are and begin to identify you as knowledgeable (or even an expert) in the industry you operate , you will be well on your way to becoming the “Go-To” person in your niche. The question is, how do you become more recognised? How do you build your authority and your following? If you’re looking to build your personal or company brand, we have listed Four (4) easy ways below for your consideration. Explain your Inspiration & Be Authentic Each and every one of the companies out there have a monetary goal to achieve. However, that is not always necessarily the reason why they are in business. Explain to your followers, clients and potential customers the factors that drove you to where you are…

Best Times to Post on Social Media (2017)

Social Media is a crucial tool of any digital marketing campaign and almost every business is utilizing it to enhance online visibility and popularity. With an aim to attract, engage, and educate the potentials, Social media experts often post on social media sites, including Facebook, Twitter, LinkedIn, Instagram and many more. What to post on social media is a common topic of discussion with opinions and content varying. But, have you ever thought about the most suitable times to post on social media? Timing is really important for social media marketing. Being a marketer, you want to send messages when people are around to notice them. A larger audience signifies more opportunities to increase engagement, drive traffic, and attract potential customers. So, what are the optimised times to post on each Social media channel? Well, there is no thumb rule about posting on social media; it depends on the target…

New Marketing tools available on Pinterest !

Internet marketers who are in need of a very visual marketing scheme are without doubt leaning heavily on platforms such as Pinterest. Pinterest has recently made a few changes which will give marketers a number of new tools when using the platform. The Marketing Partners Program A large portion of Pinterest’s advertising revenue currently comes from a handful of marketing partners who Pinterest has approved. These partners earned what Pinterest dubs their “Good Housekeeping Seal of Approval.” These approved partners make up the Marketing Partners Program and those wishing to advertise on Pinterest do so through these partners. So, what’s changed? The Marketing Partners Program has been in use for a few years now, but recently Pinterest announced they are bringing in a number of new partners. They are adding a few new types of companies that will allow advertisers to use third-party tools to track just how…

The importance of Note-taking

Think about any reasons you might have for taking notes in everyday life, and any occasions when you do so. It’s a skill we all use, to some extent, as part of organising daily life and routines, recording useful information, and identifying key points within it. As an entrepreneur, you will need to develop this skill for use in specific contexts,whether that be for meeting, phone conversations or even training your employees. It’s important to be pro-active about this, so we have compiled a brief list of reasons below as to why the skill of note taking is crucial to any business. Throughout my years in Business, I have – interestingly – noticed that hardly any of my fellow counterparts took notes. Sometimes, I also noticed several colleagues see me take notes and then also resumed to write some scribbles down on the notepad in front of them. It is also…

Social Media strategies to avoid

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Twitter: Videos in Exchange for Retweets

When we talk about social media, Twitter is usually our number one guess. People, who don’t even use Facebook and Instagram, use Twitter as a means of communicating and updating their whereabouts every now and then. So much so, that award shows voting like the ‘Teen Choice Awards’ and many more are done via twitter, just tweeting their vote with a particular hashtag. With almost half the world population using twitter, we see it emerging even more, where brands quite likely bait their fans into tweeting their tweets giving them a heads up on their marketing strategy. This feature is twitters ‘conversational ads’ that are advanced tweets with connected arrangements of pre-assembled reactions and hashtags that clients can post with a straightforward snap — which were acquainted with select brands for a trial run not long ago. Many companies upload their various promotions and offers which people view…

Top 3 Facebook trends to use !

It seems like every time there is a news update nowadays, Facebook is involved. Here at CFM Group, we understanding that it can be quite tricky following the latest trends and constantly being updated. We have hence chosen to create a brief post on the latest Trends we have noticed making an impact on Facebook. We have already noticed many big brands and companies making use of these trends to reach new audiences and set themselves apart from the crowd. So here are our Top 3 Facebook trends we strongly would advise to make use of in your company’s next  social media strategy: Facebook Live Facebook Live is available currently but only for verified Public Figures and verified Brand Pages using Mentions. Many may argue that this is now outdated as Instagram has offered the feature for a while. Nonetheless, Instagram does not offer the option to leave your Video on your “Wall” or Page…

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