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Nicholas

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How to Increase Engagement on Facebook !

Interactions, Impressions and Reach are all important statistics to keep an eye on especially when you are advertising and seeking results from you Facebook activity. We looked at the top 5 posts with the highest amount of interactions and engagement for 1 of our clients. Guess what, we found some interesting statistics we wanted to share. We worked hard to identify their target audience & create their content strategy and found the lessons you can apply no matter what industry you’re in. 1. Use a more personal approach We used a more Personalised style approach for their posts by featuring their customers’ stories and images. During the summer months, they received nearly 200k total interactions, and grew their audience by 40% – that’s 520 new Facebook (organic) Fans. This approach clearly worked for them. These types of posts are a great way for companies to establish more meaningful connections between…

Is Social Media necessary?

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Basic Strategies to Improve B2B Marketing!

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

Social Media Marketing trends of 2017 !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

3 Easy Strategies to promote your Business on Facebook !

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

Use Growth hacking to grow your Business !

Growth hacking might sound like a shady enterprise, but the term really just refers to the act of trying every little trick you can think of to gain customers and followers. Growth hacking tricks can take on a number of forms and one of the more useful ones is using it to keep an eye on and learn from your competition. There are a number of ways to do this and there is a wealth of information you can learn that you can use to hone your own marketing efforts. Pricing is one of the most important part of any business and, obviously, the more competitive you can be in your pricing the more business you can pull in. Pricing is variable in a lot of industries though, and it can be difficult to keep up with how your competitors are pricing. One great trick is to sign up for…

7 Steps to a Content Marketing Strategy

Content marketing encompasses a lot more than just creating and sharing content in order to engage audiences, improve brand awareness and generate leads. In order for content marketing to work, there need to be a number of factors calculated. It is hence a more strategic approach that will get your results rather than just creating or publishing. It is crucial that there are set objectives for your strategy or goal whether that may be on a personal or professional level. Developing sound goals is critical to managing your own and your employees’ performance. Focus on your goals being SMART. That will allow you to only save money and valuable time but also . Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve your targets. In order for your goal to be SMART “oriented”, it will need to conform with certain criteria. Be Specific:…

Why & How to use Emojis !

I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages. Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level. So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go! What are Emojis? Emojis are seen and used on a daily basis but only a few of us…

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