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Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

The marketing department of any organization is tasked with maintaining existing client relations and providing more client relations. Members of the marketing team are the frontline soldiers of any organization; they must thus be up to the task. Certain components of human resource and skills make an effective marketing team. The marketing team of an organization should include creative thinkers, strategic planners, witty spokesperson and a coordinator. This article highlights some of the essential positions that should be on an effective marketing team. Team manager The ideal marketing team manager should possess a few the characteristics of every other member of the team in addition to leadership skills. This is the person that takes the ideas created by the team to the board. The team manager is also involved in the creative process of developing marketing campaigns. Personal attributes of the team manager should include attention to details, high intellect,…

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

5 BIGGEST SOCIAL MEDIA PLATFORMS It’s almost impossible to imagine that the biggest social media platform in the world started less than two decades ago. Facebook and a lot of other social media sites opened up the digital space for a lot of businesses and firms. Social media revolutionized networking and connectivity. Individuals and organizations make use of these platforms daily to stay connected with acquaintances, friends, families, clients, and customers. Even governments have a presence on social media. This article presents a list of the 5 biggest social media sites at the moment. The basis of this list is the number of users and market share. Facebook Facebook is undoubtedly the biggest social media platform. Apart from the popularity of Facebook users, its market share also keeps it at the top of this list. In June 2017, the Facebook community (number of active users) grew to 2 billion users…

Writing anything nowadays with the variety of content out there is already difficult as it is..but being able to write a text that it capturing and encompasses all your qualities whilst attracting interest is truly a complex task. The “About Me Page” on your blog is a very important part of your blog, site or even LinkedIn profile when it comes to presenting yourself. Your blog’s “About Page” is likely to become one of the most useful and popular pages on your blog. Say what?! It’s where new readers visit to learn more about you and why they should stick around (and what’s in it for them!). So let’s focus on some very useful tips you could all use to improve your “About me” page on a number of platforms. Tell us what you think of our tips and let us know if you also have any suggestions ! Feel free…

There was a time when the phonetic alphabet was used to spell out letters of the alphabet. Remember the “P for Papa” or “D for Delta”? Are you a Beginner on Social Media ? Does it all seem a bit confusing and baffling ? Are you constantly hearing and seeing words and abbreviations you have absolutely no idea what they mean ? Let’s give you a little hand in to getting a better understanding of some crucial terms. Nonetheless, we live in a digital world today, often dictated by Social Media interactions and relationships. So here is my version of how to teach the “Social Media Alphabet”. Tell us what you think of our Social Media Alphabet and give us your suggestions ! Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Facebook has recently been making some significant changes with an aim of becoming a more evident, cross-platform player. It’s all down to a new capability that allows users to cross-post an Instagram story to their Facebook profile. Simply put, you can now send your videos to both platforms with a single post. As of yet the feature only works in one direction, Instagram to Facebook. However, Facebook has said it has ‘not ruled out’ a Facebook Story that can be cross-posted onto Instagram. This is an update that could potentially cause quite a stir on social media and have enormous implications and advantages for Business users. It will allow companies to make much better use of their Instagram stories by also promoting them on their Facebook page, an option previously not available. This is not in a Test or Trial stage (that is what was happening the past month in…

(-1 Character)… But I need that emoji to show just how frustrated I am about the ending of the Dark Knight Rises! We’ve all be in a similar position, whereby we have to grudgingly go back and edit out words and re-phrase what we are trying to say due to the 140 character limit on Twitter. However all this could be changing as Twitter is currently conducting a trial that will double its character count – from the default of 140 to 280. Its not available for every user just yet as it is currently only in trial version by Twitter. Nonetheless, a number of tech savvy individuals have already discovered a workaround to get longer tweets a little earlier. Follow the simple steps below if your interested in increasing your character count to 280: Download Tampermonkey for your browser: Chrome webstore link Visit this Github repository, click the “raw” button, then tell tampermonkey to…