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Top Benefits of Social Media Marketing

Several entrepreneurs agree that social media marketing is “the next big thing.” On that, they are right. Since social media marketing emerged it has earned a reputation as a passive marketing tool and statistics from HubSpot shows that 92% of marketers claim social media is beneficial to their business while 80% indicate that their efforts increased traffic to their websites. However, reports from Social Media Examiner reveals that 97% of marketers are currently participating in social media, but 85% aren’t sure of what social media tools to use. There’s a lot to be done in educating entrepreneurs on social media marketing, and the best way to begin educating them is by making them see how social media can improve their business. Below are some ways social media can improve a brands business. INCREASED BRAND RECOGNITION Your social media channels are avenues for you to voice your brand’s identity and every…

Common Issues any business will face with their Digital Marketing

Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology. Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include: INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS   It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in…

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

3 Tips for Developing a Successful Marketing strategy

A marketing strategy is a combination of all the actions that connect the products and services a business offers to clients or potential clients. Marketing is a major determinant of sales. Little wonder why firms make high capital investments in their marketing strategies. The goal of any marketing activity is to generate more leads and revenues. The right marketing strategy should inspire the curiosity of the target audience. Although marketing involves a lot of technology and innovation, some basic truths guide the development of an effective marketing strategy. Tips for creating an effective marketing strategy are highlighted below. # Highlight the goals of a marketing campaign Organizations carry out several marketing campaigns. Some to introduce a product, others to improve revenue generation. More often, organizations run several marketing campaigns simultaneously. It is easy to say a marketing campaign is aimed at improving general sales. Outlining the targeted percentage increase or…

3 Essential Personalities every Marketing team needs

The marketing department of any organization is tasked with maintaining existing client relations and providing more client relations. Members of the marketing team are the frontline soldiers of any organization; they must thus be up to the task. Certain components of human resource and skills make an effective marketing team. The marketing team of an organization should include creative thinkers, strategic planners, witty spokesperson and a coordinator. This article highlights some of the essential positions that should be on an effective marketing team. Team manager The ideal marketing team manager should possess a few the characteristics of every other member of the team in addition to leadership skills. This is the person that takes the ideas created by the team to the board. The team manager is also involved in the creative process of developing marketing campaigns. Personal attributes of the team manager should include attention to details, high intellect,…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Top 5 Digital Marketing Tools

Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…

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