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It looks like 2018 was a ..somewhat exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. With as many as 210 factors in Google’s algorithm, SEO is a complex science and the fact that it is a constantly changing environment makes it only more complex and difficult to grasp let alone execute. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others totally disappear, and completely new ones pop up out of thin air. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that gained momentum this year with little tips on each. What trends do you foresee for 2019? Is there perhaps some trends you believe we missed out in 2018? Then feel free to comment below and tell us what you think. I’d love to…

We are proud to announce that our CEO and Founder, Mr Nicholas Kalavas has been invited as a Keynote Speaker at the 2018 Digital Marketing conference organised by Anglia Ruskin University. Anglia Ruskin’s story starts in 1858, when the art critic, patron and philanthropist John Ruskin opened Cambridge School of Art. The art school grew to become Anglia Ruskin University, and it’s still at the heart of our modern-day campus in Cambridge. The event is Titled: Digital Marketing Challenges: Trends and plans for the future and will include speeches from 3 highly experienced marketeers such as: – Nicholas Kalavas, Managing Director of CFM Group (Creative Fearless Marketing) https://cfmgroup.co.uk/ – Ellie Morgan, Head of Digital Marketing, Studio 24 Your Digital Agencyhttps://www.studio24.net/ – Kate Barham, Head of Account Strategy, Further, Digital Marketing Agency https://www.further.co.uk/ Feel free to have a look at the calendar provided below and attend the event. To find out about the event, register…

I am often asked, how and why I decided to start a blog, what advice I would give to new bloggers and how on earth I managed to amass over 7000 subscribers in less than 4 years! So you’re thinking about starting a blog, fashion, beauty, tech or whatever that may be but you have absolutely no idea where to start, right? Guess what—neither did I. I was totally and utterly clueless. When I conceptualized and started this blog a few years ago, I had no idea how to start a blog or how to be a blogger. Heck, I could hardly spell HTML, let alone build a blog. Nah, this is not a “put you down” or “glory, glory me” post, its…good news: it’s easier than you think. I have learned a ton of lessons (and still am daily) during my 4 years of blogging and running my…

Digital marketing is an ever-evolving industry, with innovative studies, reports and “best practices” published seemingly every day. Some of the top bloggers, from Neil Patel to Jeff Bullas, offer cutting-edge digital marketing techniques and dedicate their lives to mastering this in-demand discipline. To truly understand and stay on top of the internet world, individuals would have to scour hundreds of blogs and attend top industry events around the world. This is both time-consuming and costly. Most businesses simply do not have the resources or capacity. Mastering the top digital marketing topics can drive revenue and improve brand awareness. The question becomes, is there a way to understand the most pertinent topics to drive business growth? Yes. The Detroit Regional Chamber’s digital marketing team has scoured the internet and listened intently to the top digital marketing conversations to bring together the four most important topics for 2018. The New Facebook Algorithm In January, Facebook changed…

The UK’s data watchdog has just issues the maximum possible fine against Facebook for its failure to protect personal information of their users in regards to the Cambridge Analytica scandal that broke out a few months ago, here in Cambridge. The fine is a mere £500,000, a small fee for a company that announced $13.2 billion in revenue in the last quarter alone but nonetheless, a step towards demonstrating that such behaviour in the future will not be tolerated. The figure is so low simply because it was calculated using the UK’s outdated 1998 Data Protection Act, and regulators say it would have been “significantly higher” under the EU’s new GDPR regulations, which came into force in the UK in May. The Information Commissioner’s Office (ICO) said Facebook had let a “serious breach” of the law take place and had given app developers access to people’s data “without clear consent” or…

CFM Group, work closely with Buffer and one of their recent surveys revealed some very interesting results when it comes to having an effective Social Media strategy. According to that survey, over 50% of businesses worldwide do not have a clear, documented social media strategy which effectively means they could be making effective use of their social media, but could equally simply be wasting time and money. Without a purposeful, documented and strategic way of going about things and measuring their efforts, there simply is no way to know. So we decided to create a simple and easy to follow, step-by-step guide on how to create an effective social media strategy for your business. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

2018 is almost over and as we are rapidly approaching Xmas, we thought we’d create a brief infographic on some of the trends we have seen in 2018! Have a look at our infographic below and tell us what you think! As per our infographic above, it is notable that they key points are: Rise of augmented reality. Increasing popularity of Instagram Stories. Continued investment in influencer marketing. Focus on Generation Z. Increasing brand participation in messaging platforms. Expansion of live streaming. Rethinking Twitter. Digital hangouts go mainstream. Facebook Spaces goes mainstream. Social platforms embrace stronger governance policies. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Facebook Messenger’s “unsend” button may finally be a reality very soon as it seems to have already appeared in many messenger accounts of users worldwide. In April, news came out that Mark Zuckerberg’s Facebook messages were deleted from recipients’ inboxes in what many saw as a violation of user trust and abuse of power since Facebook  Messenger doesn’t have an Unsend button for its users. This swiftly prompted Facebook, to release a statement announcing that it would actually be building an UNSEND functionality for all users in the near future and the time seems to be nearer than ever. Facebook users were already able to delete messages in a chat, but those deletions would only be for their end and would not delete the message from the recipient’s inbox. In addition, an Unsend button did already exist but this was under a timer expiration and for specific secret conversations only. Facebook-owned Instagram already has an “unsend”…

We are proud to announce the launch of our new website which coincides with our expanding role as a global leader in Digital Marketing Social globally. Here at CFM, we are always looking to improve the service we offer, so in an exciting step towards enhancing your experience of working with us and we have thus launched a brand new website. With a fresh look and feel and intuitive design, our new website is designed with you in mind. Mobile optimised – Responsive – Modern -Easy to scroll through We understand your needs and how we can help you with a variety of people management challenges. Fully optimised for mobile devices, our new site will allow you to learn more about what we do, how we do it and the partners we work with across the globe, whether you’re at your desk or on the move. It also includes extensive…