Loyalty programs are becoming more sophisticated and prevalent nowadays both for marketers as well as companies. They are a far cry from the traditional spend-and-get model and more aligned to omnichannel and multichannel programs that value customers for every interaction they make with their favoured brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them whilst also improving their systems and processes to be able ot maintain and update their data easily.
We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers so let’s have a look at 9 trends for Loyalty program managers in 2018!
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