Having a LinkedIn profile is now a key requirement for anyone that wishes to have a complete professional profile . In addition, a regularly updated profile can potentially also benefit ones career development and progression.
Nonetheless, updating ones profile can take a significant amount of time. What with regular social media updates, responding to clients, completing your work, attending events and a bunch of other things on your “To Do List”, finding time can be a great challenge.
However making the time to ensure your professional profile reflects your achievements, current status and future goals is key to not missing your next opportunity.
I have hence compiled a list of Tips to help you improve your LinkedIn profile that are easy to implement.
- Complete your Profile
It might sound as a given or perhaps a basic when creating an account but a very small percentage of LinkedIn users have a complete profile. Add as much detail as you can about yourself, achievements, goals, professional experience, hobbies and interests.
- Customise your LinkedIn URL
Creating an easy to remember LinkedIn address toyour profile can make a significant difference. Custom public profile URLs are available on a first come, first served basis. Members can only have one custom public profile URL at a time. To change yourpublic profile URL: Click the Me icon at the top of your LinkedIn homepage.
- Curate your Groups
We all became part of a few groups when we created our profile but do you ever check those groups? Are they still interesting to you? Go through your groups, unfollow the ones that do not interest and carefully choose groups relevant to your skills and industry. In addition to posting status updates to your personal LinkedIn profile, be sure to post content intogroups that your prospects are in.
- Use the Endorsement Feature
Endorsements are still somewhat confusing to some. We have all received endorsements from time to time for things we did not even know we were good at. So carefully choose your skills and make sure to provide real endorsements to people you have worked with or are aware of their work. Try and create a culture of true endorsements in order to encourage the same pattern throughout your followers and connections.
- Update your current Responsibilities
Make sure you accurately reflect your job duties, responsibilities, and achievements. However, also make sure to update them frequently with any new training you may have received ,projects you participated in or other updates in your professional development. An updated profile shows recruiters and others that you are keen on not only maintaining a professional profile but also personally evolving.
- Follow the right Influencers
LinkedIn Influencers are some of the most engaged and influential experts from various fields. They are undoubtebly knowledgeable and masters in their respective fields. Search through your industry and identify key speakers and experts that match your interests, practices and beliefs and follow them on LinkedIn. Try to engage with them with (fact based) comments and queries and don’t be shy to send them a message.
- Build Credibility through recommendations
A recommendation is a comment written by a LinkedIn member to recognize or commend a colleague, business partner, or student. They can significantly enhance your profile and provide useful insight to potential clients on the way you operate, the wuality of services you achieve and a number of other motivating factors when choosing you or your company.
- Publish regular (insightful) posts
Last but not least, i is crucial to regularly post insightful posts on your personal profile. Any posts you publish on LinkedIn are tied to your professional profile and show up near the top of your profile. This hence places you not only as a thought leader but also an industry expert in your field.
LinkedIn offers a variety of opportunities for job hunting, networking, engaging as well as presenting your personal achievements in a complimentary fashion. It is consequently imperative to keep an updated profile in order to maintain (or even increase) your visibility in your industry. Make sure the insight you provide regarding who you are and what you do to be as complete and demonstrative of your capabilities.