Content marketing encompasses a lot more than just creating and sharing content in order to engage audiences, improve brand awareness and generate leads. In order for content marketing to work, there need to be a number of factors calculated. It is hence a more strategic approach that will get your results rather than just creating or publishing.

It is crucial that there are set objectives for your strategy or goal whether that may be on a personal or professional level. Developing sound goals is critical to managing your own and your employees’ performance. Focus on your goals being SMART. That will allow you to only save money and valuable time but also . Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve your targets.

In order for your goal to be SMART “oriented”, it will need to conform with certain criteria.

Be Specific: What is your clear goal? How will it take place? How much or How often ? Where will this happen?

Measurable: How can you evaluate the results of your efforts? How will you measure your goal and hold those responsible for its success accountable?

Attainable: Is your goal or target realistic? Is it actually feasible and achievable? It is good having high goals in life but if they are unattainable, are you just wasting your time and money?

Relevant: Following from above, it is also crucial that it is as much realistic as attainable. It is all good having an attainable goal but if it realistically takes 50 years to complete, is that really a success? Hence, it is important to also make sure that your goal and time-frame are realistic for the target your have set.

Time-Based: Make sure to set a time-frame for your goal to be achieved by. This will not only keep you focused and on target but also motivated.


So let’s have a look at 7 steps you can follow to create a successful content strategy for your brand or business !

Step 1: Analyse your Niche

It is crucial you have a clear insight into the sector or industry your are entering. A thorough and detailed niche analysis can provide a wealth of useful insights that will help you on the way to making strategic decisions regarding the development of your campaign.

Step 2: Define your Goals

Once you have an abundance of knowledge about your industry, it is now time to set clear, SMART orientated goals as mentioned above. Defining your goal destination is something that you need to take some time to think carefully about. Be methodical and consider what you really want to achieve in the end and then commit to it. Make sure your goals motivate you and only then is it time to plan the steps you must follow to bring your goal to reality.

Step 3: Determine your Target Audience

Understanding how your industry works, its size and potential is one thing..but making sure you have a clear comprehension of your target audience is another. The starting point should be having an understanding of what it is you offer and the problem you solve. If you are able to define that, you then need to take a closer look at your current customer base and check your competitions’ USP. Analyse your product or service and choose specific demographics to target. Finally, evaluate your decision and discuss it with others in your company as a view from a different standpoint can always offer insights.

Step 4: Create a Content Plan

It might sound tedious and unnecessary but whether you’re an amateur or have a years of experience under your belt, creating a proper content marketing plan, is a priority. As we all know the future is conversational so you need to be organised about your plan and:

  1. Define your people
  2. Determine your objectives
  3. Set your goals
  4. Curate your Content
  5. Commit to a Publishing schedule
  6. Create your promotional strategy


Step 5: Develop and SEO Friendly content structure

The better your content is structured and organised, the higher you will rank in search engines. Learn how to write SEO friendly content that will keep your users engaged and wanting to read more whilst using the necessary and relevant keywords for your industry of operation.

Step 6: Create and Implement Content

The more you engage with your customers, the better an understanding you will get of their needs, wants and expectations hence allowing you to also evolve and create and implement creative content that will keep them interested but also wanting to come back for more.

Step 7: Plan your distribution

Finally, planning your distribution correctly can potentially make or break your company. You need to be clear about how you intend to distribute your service or product to the final customers and make use of specific channels that match your targets and defined audience. Distribution channels differ in costs, customer relationships, complexity and the resources required to operate the channel so it important to be clear about how you are going to deliver your expertise.

Summarising, it is important that you have set SMART goals for your content strategy and follow clear and precise steps to achieve success. Patience is always keys but equally consistency will play a big role in you reaching your targets. Try the 7 steps above and tell us how it has helped your company grow or scale-up to a desirable size.

If you need some help with getting a Content Marketing strategy created, do not hesitate to contact me. Alternatively, Subscribe to our Blog for regular updates or Follow our company Social Media Pages on Facebook, Twitter, LinkedIn  and Instagram .


Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !


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