Facebook groups have been around since forever, but recently, Facebook has begun making some significant improvements and adding new features. As a business owner, there’s no better time to key into the wonders of Facebook groups.
Facebook groups are an excellent way to connect with your customers, and convert potential clients. There’s also immense value in building a brand and having a place where your customers can know more about your business and talk with others within your brand community.
To build an effective Facebook group, here are simple steps:
- CREATE THE RIGHT GROUP
The first and most important thing is to determine the purpose of your Facebook group. Do you want to create a place where customers can come to ask questions? Do you want customers to be able to speak with other like-minded customers or perhaps you want a place where you will be getting valuable feedback?
Next, decide what you want to name your group and the kind of persons you look to attract. You can control entry by selecting the right privacy setting (private or public) which allows you control who gets added or not. You can even make your group ‘secret’ so it doesn’t come up in search results and people can only be added by invitation.
- ENCOURAGE MEMBERS TO JOIN
Now you have created your group, the next thing is to add members, and there are several ways you can do this. If you already have a Facebook page, you can advertise your group there or send out emails to your mailing list asking them to join your group.
This shouldn’t be a one-time action, promote your group regularly while being careful not to over-promote it.
Once you have your group member’s ready, ask them to invite their friends too, and this is a great way to grow your group. However, you should ensure the people you are attracting match with your target audience.
- CREATE CLEAR GROUP RULES
Once you begin to build your audience, you will need to have clear group rules.
Consider whether you will allow group members promote their businesses and whether you will moderate posts before they come up in the group?
No one wants to join a group that is full of spam, irrelevant or self-promotional content, so establishing group rules from the get-go can help avoid a lot of problems in the long term.
- CREATE CONTENT SPECIFICALLY FOR THE GROUP
Creating a Facebook group is only one part of the picture, you can’t leave the group to run itself. To create a successful Facebook group, you have to provide value to your customers and creating a posting plan for your group content is a good way to start.
One mistake which most businesses make is to set up an account and spam users with self-promotional posts with full links back to their website. Instead, share valuable content which isn’t available anywhere else on your other social channels.
- SPEND TIME IN YOUR FACEBOOK GROUP, DAILY
Building an effective Facebook group does not come instantly, it requires a lot of time and effort.
While you can schedule posts, and this will save you a lot of time, you will need to set out time aside each day to monitor your group.
It is important you engage with your group members posts, pictures, and content, and positively too. Also like other people’s posts as well, comment on them and offer useful information and insights where possible.
If you can’t spend time on your Facebook group as you should, consider hiring a Social Media Manager to help out.
- CHECK YOUR INSIGHTS
Now that your group is up and running, it is important you begin monitoring its progress.
Use Facebook Group Insights to see how your group is growing by first taking a look at those posts which are getting the most engagement. This will help you plan your post more effectively.
You should dedicate time to discover the demographic that comprises your group members as this will enable you to tailor your content to their needs and even give them the recognition they deserve.
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