Social Media managers can tell: their job is constantly in flux. Switching between multiple hats is now part of their routine, from marketing to customer services to sales. Consequently, this diversity of tasks requires to mastering an assortment of different skills! However, what ever the type of skills you need to develop, be conscious that they might take time and effort to master. Some of them can be technical such as programming and copywriting, while others might be already part of your personality traits and easy to exploit (let’s say… being organised!).
As an expert social media company in the industry, we have identified 6 skills that can be trained and that are essential to the success of any social media manager.
As you probably know, social media constantly involves visuals, mostly since posts with images get 84% more clicks through! Therefore, having an eye for creativity can be very useful. Of course, that doesn’t mean you have to become a professional photographer, video maker or graphic designer! However, there are numerous tools (such as Canva) that will inspire you and enable you to create good quality images due to their numerous templates. At the very least, you should be able to create your own designs.
Try to always keep an eye on the current trends that might inspire you as well. Being creative is also having a sense of humour and ability to improvise in any given situation.
Social media and the industry as a whole is ever evolving similar to most users’ habits. Thus, being adaptive is essential for any social media manager. Keep an eye on Twitter and Facebook Trends when looking for new content and try to follow influencers in your respective industry to keep yourself updated. You should also be able to willing to try out new features and change up your posts to fit with what’s being discussed in the timeline.
No surprise: writing is an essential skill for a social media manager. If you want to grab your audience’s attention, you’d better be able to write efficient short posts properly! Indeed, unless you’re writing a blog article, you will rarely write full-length posts. For instance, the ideal length of a Facebook post is 40–80 characters.Therefore, to improve your post engagement, try to make them short and be consistent. If you can, be creative and strategic to spread a positive image of your brand. If you want to know more about how to improve your post engagement, read our other blog article here.
#Sales and Customer service
Social media is an excellent tool to promote your products or services. But as you’ve probably noticed, you constantly have to provide customer service which means, answering to comments, reviews etc.When 34.5% of customers prefer social media as their customer care option, you need to be able to clearly articulate solutions for customers, be consistent in your responses and of course available.
Having a documented social media strategy is a real plus to boost engagement. Your strategy should include the best times to post, how to write efficient post (learn more here), balancing marketing campaigns and keeping an eye on the current social media trends. Finally, with a well-conceived strategy, you will be able manage your goals and image.
Analytical skills are highly important for a social media manager. Indeed, to measure you SM impact and performance, you will constantly need to have a look at your social networks analytics reports. It will help you see what type of posts have been performing well and which haven’t. Thus, be able to adapt your SM strategy regarding the results you’ve obtained in terms of engagement for instance. We recommend taking a look regularly to make sure you’re on the right track.
With the constant evolution of Social Media, SM managers have to master a diversity of multiple skills that keep on changing over time. Social Media is a continue learning process and for this reason, it takes time to become an expert! However, you will still be able to develop and master new skills that will be very helpful to your business success.
As social media experts, we would be pleased to help you and answer your questions. Feel free to click here to arrange a FREE Consultancy meeting, send me an email at Lola@CFMGroup.co.uk or Follow our CEO below on Facebook, Twitter, LinkedIn and Instagram