Instagram has quickly outgrown its original impression as a fun app for kids and teenagers and has quickly grown to become a serious marketing, networking, and audience development tool for individuals and brands. It is now one of the most popular social networking sites in the world with over 200 million active monthly users sharing 60 million images getting 1.6 billion likes every day.
Instagram is a lot more than just another popular social networking site as the average Instagram engagement rate for brands has been found to be 58 times higher than on Facebook. If you are one of those brands looking to get started building a brand profile on Instagram or are looking to revamp your Instagram profile and get more followers, below are some things you could give, a try.
- CROSS PROMOTE YOUR SELECTED HASHTAG
Hashtags are an important tool on Instagram, and one of the first things most brands do is to create one. Creating a hashtag is only one part of the job, you should go on to promote it- ensure it’s on all your profiles, offline and online, and at relevant events too.
If you are on TV or radio, direct people to use your hashtag and ensure it is listed on other social profiles, on your website, and in your email blasts.
- GET CREATIVE WITH HASHTAGGING
When it comes to Instagram caption ideas, you should look beyond one-word, obvious hashtags. Mix the one-word hashtags with hashtag blends to create funny, ironic, or outrageous hashtags.
- PARTICIPATE IN MASSIVELY POPULAR CONTESTS
Be on the look out for topically relevant and trending hashtags to use wherever you can. Really specific hashtags are similar to long-tail keywords in that they help you find more people and show more intent although universally accepted hashtags like #tbt, #instagood, #photooftheday or even good old #fun get you in front of more people. You need both to be successful in a social network as big as Instagram.
- MAKE THE MOST OF YOUR BIO URL
Your Instagram profile is a prime real estate, and you can use it for whatever you want so jettison the idea of linking your bio to your Instagram homepage eternally. Change your bio now and again, probably bi-weekly and use the clickable link on your bio to drive traffic to your newest or most popular content.
- DEVELOP YOUR INSTAGRAM STYLE
It’s natural to want to fit in, but on Instagram, you should be looking to standout. Your Instagram posts should reflect what your brand stands for, from your choice of colors to the theme and style of pictures you upload. This ensures that your posts are instantly recognizable every time a user comes across your post on their feed.
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