Instagram has quickly outgrown its original impression as a fun app for kids and teenagers and has quickly grown to become a serious marketing, networking, and audience development tool for individuals and brands. It is now one of the most popular social networking sites in the world with over 200 million active monthly users sharing 60 million images getting 1.6 billion likes every day.

Instagram is a lot more than just another popular social networking site as the average Instagram engagement rate for brands has been found to be 58 times higher than on Facebook. If you are one of those brands looking to get started building a brand profile on Instagram or are looking to revamp your Instagram profile and get more followers, below are some things you could give, a try.


Hashtags are an important tool on Instagram, and one of the first things most brands do is to create one. Creating a hashtag is only one part of the job, you should go on to promote it- ensure it’s on all your profiles, offline and online, and at relevant events too.

If you are on TV or radio, direct people to use your hashtag and ensure it is listed on other social profiles, on your website, and in your email blasts.


When it comes to Instagram caption ideas, you should look beyond one-word, obvious hashtags. Mix the one-word hashtags with hashtag blends to create funny, ironic, or outrageous hashtags.


Be on the look out for topically relevant and trending hashtags to use wherever you can. Really specific hashtags are similar to long-tail keywords in that they help you find more people and show more intent although universally accepted hashtags like #tbt, #instagood, #photooftheday or even good old #fun get you in front of more people. You need both to be successful in a social network as big as Instagram.


Your Instagram profile is a prime real estate, and you can use it for whatever you want so jettison the idea of linking your bio to your Instagram homepage eternally. Change your bio now and again, probably bi-weekly and use the clickable link on your bio to drive traffic to your newest or most popular content.


It’s natural to want to fit in, but on Instagram, you should be looking to standout. Your Instagram posts should reflect what your brand stands for, from your choice of colors to the theme and style of pictures you upload. This ensures that your posts are instantly recognizable every time a user comes across your post on their feed.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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