Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider:
- BEGIN WITH A VISUAL BRAND
The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain.
Your web design should reflect all you hope to achieve with your brand from your choice of colors, your logo and your web graphics. A color palette with a combination of three primary and secondary colors are other must haves.
- USE THE BEST IMAGES
When you are designing a website, ensure you choose the best images which convey your message properly. Every element of your website should be related to the subject matter. Some images may become distorted when you put them up so ensure there they don’t hamper the image of your website. Put pictures up only when necessary.
- CREATE MOBILE FRIENDLY CONTENT
Ensure your website is precise and to the point as this will be a lot of help to you. Put bullet headers and subheadings when necessary to make the website easy to fit with mobile devices as this is where most web surfing is done. Create your content from the point of view of the reader. Think of what the reader is looking for, what he wants; create answers to them and your work is done.
- BUILD RESPONSIVE NAVIGATION PATTERNS
Reactive navigation patterns come together in responsive web development. A navigation drawer which is also known as off canvas menu is one of the most popular mobile web patterns and it allows navigation to be hidden on the right or left of the screen and gets revealed based on user actions. This is particularly useful to get customers to focus on the content and drive certain behaviors say a product trial, blog subscription, or a purchase. Creating page-jumps is another way to make a website responsive and allow users jump from one content to another and increase conversion rates.
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