Email marketing has evolved from being just a ‘batch blast’ marketing strategy; it has evolved to become one of the most effective marketing tools there is and one which requires careful planning too. It’s the holiday season again, and this is one of the most important parts of the year for digital marketers.
Regular strategies used by email marketers throughout the year may not work during the holiday season. Therefore, there’s the need for novel tips for your email marketing blast, especially if you are looking to stay ahead of the competition.
Below are five key tips to help boost your email marketing campaign.
- PLAN SMART AND PLAN EARLY
Email marketers should endeavor to plan their marketing strategies long before the holidays as this will enable them to perfect their strategies and leave room for an overhaul if necessary.
One aspect of planning which most persons seem to ignore is the previous year’s email marketing strategy. Take the time to look through what worked last year and what didn’t work and use them as a foundation to hone the email campaign strategy for the coming holidays.
- DON’T JUST READ THE EMAILS, INTERACT WITH THEM
Increased interaction with your emails is linked to improved customer engagement. The more time customers spend interacting with your brand, the more they know to trust you.
By using certain interactive elements and key animations, brands can use gamification in emails to guide subscribers to their landing pages thereby increasing their conversion possibilities.
- SEGMENT AND TARGET YOUR SUBSCRIBERS
Data is key, and the success of your email marketing campaign would be largely dependent on how well you can leverage it to understand your customers better.
There are various ways you can use customer data- segment your list into audiences based on their purchase cycle and create customized offers which appeal to their specific needs. The more personalized it is, the better.
- CREATE REAL-TIME CONTENT
In conjunction with segmenting and targeting, most experts are of the opinion that we will soon have emails that change in real-time. This could be a significant improvement from the personalization point of view particularly as regards providing updated information via your email newsletter.
Real-time updates can greatly increase the value and responsiveness of your email efforts.
- CREATE RESPONSIVE EMAILS
The most important tip which all marketers must note- your emails have to be responsive to perform across all platforms.
During this holiday season, people will be shopping more on their mobile devices especially last-minute shoppers. If you format your emails to be responsive across all devices, you will reach more users wherever and whenever they encounter your message.
Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.