Email marketing has evolved from being just a ‘batch blast’ marketing strategy; it has evolved to become one of the most effective marketing tools there is and one which requires careful planning too. It’s the holiday season again, and this is one of the most important parts of the year for digital marketers.

Regular strategies used by email marketers throughout the year may not work during the holiday season. Therefore, there’s the need for novel tips for your email marketing blast, especially if you are looking to stay ahead of the competition.

Below are five key tips to help boost your email marketing campaign.

  1. PLAN SMART AND PLAN EARLY

Email marketers should endeavor to plan their marketing strategies long before the holidays as this will enable them to perfect their strategies and leave room for an overhaul if necessary.

One aspect of planning which most persons seem to ignore is the previous year’s email marketing strategy. Take the time to look through what worked last year and what didn’t work and use them as a foundation to hone the email campaign strategy for the coming holidays.

  1. DON’T JUST READ THE EMAILS, INTERACT WITH THEM

Increased interaction with your emails is linked to improved customer engagement. The more time customers spend interacting with your brand, the more they know to trust you.

By using certain interactive elements and key animations, brands can use gamification in emails to guide subscribers to their landing pages thereby increasing their conversion possibilities.

  1. SEGMENT AND TARGET YOUR SUBSCRIBERS

Data is key, and the success of your email marketing campaign would be largely dependent on how well you can leverage it to understand your customers better.

There are various ways you can use customer data- segment your list into audiences based on their purchase cycle and create customized offers which appeal to their specific needs. The more personalized it is, the better.

  1. CREATE REAL-TIME CONTENT

In conjunction with segmenting and targeting, most experts are of the opinion that we will soon have emails that change in real-time. This could be a significant improvement from the personalization point of view particularly as regards providing updated information via your email newsletter.

Real-time updates can greatly increase the value and responsiveness of your email efforts.

  1. CREATE RESPONSIVE EMAILS

The most important tip which all marketers must note- your emails have to be responsive to perform across all platforms.

During this holiday season, people will be shopping more on their mobile devices especially last-minute shoppers. If you format your emails to be responsive across all devices, you will reach more users wherever and whenever they encounter your message.

 

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Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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