It is important you get your business to stick in the minds of your customers and running a compelling email marketing campaign is one of the best ways to go about this. In fact, the return on investment that comes from email marketing is significant, and 80% of professionals state that email marketing is the driving force behind customer acquisition and retention.
Below are five email marketing tips for small businesses:
- HAVE AN EASY AND APPEALING SIGNUP
To make your email marketing campaigns effective, you must get your clients to sign-up. Without these sign-ups, you will have to purchase emails from marketing firms or get recipients. It is best you encourage your website visitors to sign up for your emails. Ensure the signup button is visible and appeals to your visitors.
- KEEP YOUR EMAILS CLEAR AND PRECISE
Your clients are busy people. Therefore you should ensure they are short and easy to read. Long emails will make you lose your subscribers as most of them will get bored reading through long emails and would rather prefer to just skim through. Always focus on your main points to make them stand out.
- REMAIN CONSISTENT
Consistency is a critical part of branding, and this is why it is important your email newsletters look and sound similar to your website, social media accounts, and other marketing tools. It’s best to have customized email templates unique to your brand, so your customers don’t get confused as to what your brand represents.
On a similar note, you will want your content to be easy to read while maintaining the tone and voice of your emails through your website and social media. Keep your content short and to the point with bulleted lists and eye-catching images.
- OPTIMIZE FOR DIFFERENT DEVICES
Research has proven that more persons read their emails with mobile devices than on personal computers. Therefore if you don’t make your emails mobile-friendly, you may miss out on new customers, new sales, and new website users if you fail to optimize your email marketing campaigns for different devices. Even if you have the best email campaigns in the industry, if people cannot read it, it won’t be helpful.
- KEEP UP WITH YOUR COMPETITION
You should not settle on being just like everyone else in your industry. You have to devise ways to stay ahead of the competition, and you can do this by subscribing to their mailing lists to see what they share so you can see what is lacking in their strategies and utilize it in your campaigns.
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