Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest.
It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time.
Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes. What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more than imperative for all businesses to tap into these opportunities presented on Social Media. Acting upon them – in the appropriate fashion – could make a huge difference to a business whether that may be in terms of new business, leads or simply awareness generated.
So let’s have a look at the Top 5 Reasons why it is not only important to have a Social Media presence but to also manage your pages and profiles in a beneficial manner for your business.
- Grow your Brand Awareness and Following
Social media can instantly connect you wit ha vast number of users and network. Having a presence on Social Media not only makes it easier for your customers or fans to find you (& hence connect with you showing their affinity) but also creates “organic advocates” for your Brand. Connecting with your followers, fans and effectively customers socially increases the chances of your brand being mentioned, customer retention and consequently brand loyalty.
2. Create & Run targeted Ads
The are a number of different ways you can promote, boost or advertise your company on Social Media all for a fraction of the cost of conventional marketing techniques such as Radio or TV Advertising. However, what is more important is that they allow you to carefully curate your ads to your targeted audience in terms of demographics, content and a whole lot more. This allows you to better track and measure the performance of your social ads in real time and also identify reasons as to why they may not be working for you. Facebook in particular has an abundance of targeting options and with its recent acquisition of Instagram, all FB Boosted posts also run on Instagram creating that extra “buzz” for you on a platform that is showing phenomenal growth.
3. Increase Website Traffic & Ranking
There are many different ways of driving traffic to your website nowadays and Social Media has certainly taken a prominent role in this. Traditional SEO Techniques, Referrals from other sites and Keywords are all good but constantly changing and difficult to keep up with. What is more, adding the relevant widgets and buttons for Social Sharing could substantially increase your websites ranking and views. It could be that you are driving people to your website via your Social Media but with the relevant additions you could be seeing your visitors share your content on Social Media hence creating a perfect circle and more views of your site.
4. Share your Content efficiently
With the immersion of Social Media in our daily lives, a number of Social Media management tools also emerged. This make scheduling, planning and posting a lot easier and more efficient. Having to log in and individually post news, updates or blog posts was somewhat a complicated and time consuming process in the past but nowadays, your content can be shared a lot easier. It also assists marketeers and strategists in identifying the type of content that works best for each platform and hence provide a seamless, consistent experience no matter the Social Outlet.
5. Build Relationships & Gain Insights
Finally, Social Media allows small or big Brands to engage with their customers’ on a daily basis. Whether it is sharing your experience wit ha product or service, the customer service you received or your satisfaction with a products’ price everything can be aired online nowadays. It is crucial for companies to not only post on Social Media but also communicate with their fanbase to identify potential issues and build trust. The insight provided by your daily users, can be key to your company’s transformation and analysing as much information as possible will only assist you in building better relationships with them.
Summarising, it of great importance that all digital opportunities are taken into consideration nowadays and social media is certainly here to stay. Social media marketing has become a necessity, effectively imposed on all companies by the global presence and impact that social networks have on users. Social media plays an crucial role today in how consumers discover, research, and share information about brands and products. A recent survey demonstrated that over 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.
Identify your customers and conduct the necessary market research to identify which Social Platforms they tend to use the most. Create your pages and profiles on ALL these platforms but do not waste time creating profiles on platforms your client base has not shown an affinity with. Focus on the Social Media networks that can provide you with the most awareness, leads and subsequently sales and methodically curate your content and manage your relationships with your clients. You will slowly start seeing a difference in your level of orders as well rapport from existing (or new customers) so constantly analyse your data and strive to improve.
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