If you are a visual company, Instagram is the place to be. Instagram is one of the biggest social media networks with over 700 million active users, 90% of which are less than age 35. So if it happens that a large chunk of, your client’s falls in this age range, then Instagram should play a major role in your social media marketing strategy. And consequently, you will be on the lookout for ways to grow your Instagram following organically just like you would do with every other social network you have a presence on.
Most persons resort to buying followers, but this is not the answer as not only is it against policy but these followers will likely never interact with the content you are posting, rendering it useless. So your goal should be to get followers organically who fall within your target audience and who are interested in what you have to share. Below are some tips you can begin implementing to successfully grow your Instagram following and the community around your brand.
- CROSS-PROMOTE AND INTEGRATE INSTAGRAM CONTENT INTO YOUR WEBSITE
One of the easiest ways to drive traffic to your Instagram profile is by leveraging existing traffic sources such as your website and other social media channels. The first thing to do is to ask your followers on other social media channels to follow you on Instagram. You can include snippets of what you would be posting on your Instagram handle to get potential followers interested.
For example, on your website, you can easily take an article from your website and integrate your Instagram handle into the blog post with a fully responsive link back to your Instagram profile.
- POST QUALITY CONTENT CONSISTENTLY
You need to have a strategy ready for this as posting sporadically will not help grow your Instagram following, and it is recommended that you post 1-2 times a day on your Instagram handle. And you will need to do this consistently, so your followers know what to expect from you. The content also needs to be consistent with your brand and in line with what your target audience is interested in.
In the beginning, you will want to test different types of visual content to see which gets the most engagement. Mix in employee-centric photos, customer-centric photos, product photos, contest photos, behind the scene photos, offers, and promotions, etc. Get creative and post pictures with the best resolution, so your content stands out from the crowd. Bad visual content and poor customer engagement could damage your brand.
- USE HASHTAGS
Hashtags are key on Instagram, and they have the potential to open up your posts to a large targeted audience interested in what you have to say. The maximum number of hashtags you can use on your post is 11, and if you are having a problem identifying which hashtags to use, Hashtagify is a great resource which enables you to identify popular hashtags related to your niche.
You can also create brand-specific hashtags especially if you are running contests. Branded hashtags can help you promote products or services for a specific marketing campaign. Branded hashtags are also great for allowing users submit user-generated content.
- RUN CONTESTS OR GIVEAWAYS
Contests on social media are popular in general and especially on Instagram. As long as the prize is good and appeals to your target audience, you will get an increase in the number of your followers. The idea is to run contests now and again, and even when there is no contest active people would stick around afterward. This helps build brand loyalty and gives your Instagram users a reason to check your account now and again.
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