4 Unethical Growth Tactics Entrepreneurs should never indulge in
Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business.
Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge.
- ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION
In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have had some form of interaction with, whether through LinkedIn or Facebook take our email addresses and begin to send us emails, citing the interaction as implied consent.
If you are one of such persons who engage in this, you must STOP!
People hate this tactic and most flip when they get an email from a list they didn’t sign up for. If you are looking to grow your mailing list, this is a wrong note on which to begin your relationship.
In business and everything else, first impression count for everything so you must give your clients an option to opt in to your mailing list on their own, never make the decision for them.
- ADDING PEOPLE TO YOUR FACEBOOK GROUP WITHOUT THEIR PERMISSION
This is very similar to what is done with the email list, and though it feels harmless, it is not. Every day, entrepreneurs are added to Facebook groups they have no interest in; it is annoying. It’s even more effective as a business owner to first contact potential clients before adding them to your Facebook groups as this way, and you can get more solid leads who will go the distance with you.
If you feel someone would make a good addition to your Facebook group, shoot them a mail.
- TRYING TO SELL TO SOMEONE AS SOON AS THEY CONNECT WITH YOU
This may seem obvious, but it’s not. People buy from those they know, like and trust. The only other way people would buy from you is when they get a referral from someone they trust.
Most business owners make the mistake of trying to make a proposition to a potential customer right away, and this comes off as desperate, and people rarely do business with desperate entrepreneurs.
Give someone time to know you and see value from what you have to offer, and let them make a decision based on what they see and need.
- EXAGGERATING OR LYING ABOUT YOUR PERFORMANCE
It is easy to be “living the life” on social media, and we see so many of such every day, but in reality, it’s often a different story. Results are often exaggerated or are outright lies told to make you believe their organization is more successful than it is. As business owners, this is a completely unethical way to do business, and if you can’t think of ways to do business without resorting to lies, you still have so much to do.
Growing your business using these shady tactics can only work for a bit, but in the long run, it will destroy your business. There are much better ways to build trust and loyalty. A little common sense will go a long way.
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