4 Unethical Growth Tactics Entrepreneurs should never indulge in

Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business.

Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge.


In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have had some form of interaction with, whether through LinkedIn or Facebook take our email addresses and begin to send us emails, citing the interaction as implied consent.

If you are one of such persons who engage in this, you must STOP!

People hate this tactic and most flip when they get an email from a list they didn’t sign up for. If you are looking to grow your mailing list, this is a wrong note on which to begin your relationship.

In business and everything else, first impression count for everything so you must give your clients an option to opt in to your mailing list on their own, never make the decision for them.


This is very similar to what is done with the email list, and though it feels harmless, it is not. Every day, entrepreneurs are added to Facebook groups they have no interest in; it is annoying. It’s even more effective as a business owner to first contact potential clients before adding them to your Facebook groups as this way, and you can get more solid leads who will go the distance with you.

If you feel someone would make a good addition to your Facebook group, shoot them a mail.


This may seem obvious, but it’s not. People buy from those they know, like and trust. The only other way people would buy from you is when they get a referral from someone they trust.

Most business owners make the mistake of trying to make a proposition to a potential customer right away, and this comes off as desperate, and people rarely do business with desperate entrepreneurs.

Give someone time to know you and see value from what you have to offer, and let them make a decision based on what they see and need.


It is easy to be “living the life” on social media, and we see so many of such every day, but in reality, it’s often a different story. Results are often exaggerated or are outright lies told to make you believe their organization is more successful than it is. As business owners, this is a completely unethical way to do business, and if you can’t think of ways to do business without resorting to lies, you still have so much to do.

Growing your business using these shady tactics can only work for a bit, but in the long run, it will destroy your business. There are much better ways to build trust and loyalty. A little common sense will go a long way.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

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