It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert.

However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail:



Digital marketing requires creative, sustained and quality strategy. Most businesses make the mistake of jumping into a digital marketing strategy without first having a coordinated marketing strategy. A proper digital marketing strategy includes an outline of objectives, a roadmap for task execution, clearly stated timeline and milestones, as well as evaluation of results; whether they are good or bad. Without a strategy, it is difficult to meet the set objective.



Knowing how pretty expensive it is to contract a professional marketing firm, companies mostly hire digital marketing employees who may not be sufficiently skilled with the creativity and dynamics of digital campaigns. They give ineffective marketing solutions and poorly execute tasks. If you don’t outsource your digital marketing campaign to a qualified firm, then at least, you need an internet savvy online influencer who understands the strategies and tactics required to get you the required solution.



You may have a good strategy, but with the application of inappropriate tactics, your digital marketing campaign is bound to fail. Your tactics may be SEO (getting ranked on Search Engines in the local markets) or “Customer Pull” using social media platforms like Facebook, Twitter, etc. for advertising. Whichever it is, your tactics must be adequately defined and coordinated or else you will get zero impact despite having high ranking or creative banner ads.

Above, all, while you try to hit the top ladder in your Digital Marketing campaign, it is crucial that in your pursuit of perfection, you don’t neglect the value of action. Keep working.


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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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