Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers.
Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values.
Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions.
- DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE?
Before choosing an influencer, you must have first identified the target audience of your business as this would play a huge part choosing an influencer. You must ensure that your broad market is already drawn to your influencer as this will make it easier for them to trust your brand and consequently, make purchases.
- DO THE FOLLOWERS OF YOUR INFLUENCER HAVE THE SAME INTEREST AS YOUR TARGET AUDIENCE?
Now that you have identified your target audience in broad terms, you are then prepared to answer the next question, do the followers of your influencer share the same interest with your target audience. This question is critical as even though an influencer may be right for your brand, their followers may not be, and this will make recruiting their services a waste of time and money.
- IS THE INFLUENCER ALREADY A FAN OF YOUR BRAND?
Nothing is as effective as finding an influencer who is already a fan of your brand, that is an influencer that would even market your product even if they were not being paid.
The good thing about choosing an influencer who is a fan of your brand is that it gives your messages that authentic feel to it and in social media, the audience can tell when the message isn’t authentic, and when they do so there’s a real danger of them turning off. Finding an influencer that’s already a fan of your product gives you a chance to create a campaign that sticks with potential customers.
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