Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with.
A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors.
So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers.
- Customer Success: You work on many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients.
- Mention a popular post: If you notice a post by an influencer in your industry, add your viewpoint and link it to the original post. Make sure to inform the blogger of your comment and link.
- Answer a Trending question: Make use of FAQ posts. They not only show your responsiveness but also the fact you are keeping yourself updated with trends frequently.
- Pose your own question: What would you like to know about your customers? What is it that troubles you or you would like to know the answer to? Well there is no one better to answer that question, than your customers themselves so let your readers create the content.
- Talk about trends: You not only convey authority when commenting on evolving industry trends but are also able to update your knowledge and convey that.
- Review a product or service: Make sure you do not choose one of your products (or your competitors’) or services but one you believe your customers would be interested in and is related to your industry.
- Post a video: Make use of video marketing by creative a video post or inserting a video in your blog. You can give a sneak preview of a new product or promote a cause you think is worthy of attention.
- Create an infographic: Infographics as we have mentioned in previous posts can be a a great source of engagement and also potentially give you the opportunity to go viral.
- Show your charity work: If you participate in a charity event or perhaps your whole team at work did, do not be shy to share this with your customers and fans including as any pictures or videos of the event.
- Create a regular feature: Create a monthly collection of the best online articles that are relevant to your industry or niche. Also, posts such “Employee of the week” or “Customer of the month” also work very well from personal experience (this does however depend on the brand)
- Conduct market research: Whether is is for one of your services or products, why not get the answers from the best possible sample audience out there..your customers !
- Create a contest: Creating contests is a great way to engage with your audience but also establish their interests. Offer a prize for the most interesting customer suggestion or use of your product for example and make sure to publish the results of your contest.
- Display a sense of humor: Being down to earth and approachable is key in building a relationship with your fans and customers. We all make mistakes so perhaps playing on one of your own errors demonstrates pragmatism and every one loves a business owner who can laugh at themselves.
- Informational, how-to: Once upon a time, “how to” posts were a blogger’s bread-and-butter. The idea was simple. Everyone wants to know how to do stuff (Especially for free), you give them the answers. However, there are way too many such posts out there nowadays so make sure your post is relevant to your product or service.
- Be inspiring: Finally, be inspiring to both yourself and customers. Post a story about a positive event you witnessed or were directly involved with. Sometimes your fans (like you) just want to feel good.
These are 15 of the best ideas I would personally use to freshen up my business blog and at the same time provide useful information to my customers in such a manner that will attract them to come back and create a rapport with me.
Nonetheless, I am more than certain there are many other ideas that work for you out there. Care to share ? Let me know what your thoughts are on the matter and if there are any specific types of blogs that have worked well (or not) for your business. I’d love to know.
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