5 Ways to Upgrade your Social Media Strategy

On the average, 80 million photos get uploaded on Instagram daily, and this is why you must ensure your Instagram strategy stands out from the crowd. With an ever-increasing user growth and high brand engagement rates, it’s clear that Instagram is becoming an increasingly valuable social network for marketers in all industries. In this post, we will take a look at five ways to take your Instagram strategy from good to great. DEFINE YOUR VISUAL STYLE Instagram is a visual social network, and the first place to begin upgrading your strategy is upgrading your imagery, and every image you upload should be a part of a cohesive visual experience- maintaining consistency in style, composition and colour. Whether your brand is boundary-pushing, rugged, wholesome or family-focused. Your visual style is key to conveying what your brand stands for. This consistency ensures that when a photo appears in a fan’s feed, there’s…

Social media conversion tips

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

Why you should conduct a Split Test on Facebook

THREE REASONS WHY YOU SHOULD CONDUCT A SPLIT TEST FOR YOUR FACEBOOK ADS Digital marketers are always in search of ways to get the most from their efforts. To this end, split tests are quite popular, and it has found its way into social media too, notably, Facebook. Facebook split test is a tool designed by Facebook to help advertisers run two different ads concurrently- basically, this is Facebook’s version of the A/B split test built into the platform. The tool allows you test different aspects of your ad from audience to appearance. Below are three reasons why you must have a split test as part of your Facebook ad campaign. IT’S BASICALLY FREE If you are running an ad on Facebook, a split test costs no more than what you are already spending as Facebook ads are priced as cost per result. The split test option divides your audience…

5 Email marketing tips for SME’s

It is important you get your business to stick in the minds of your customers and running a compelling email marketing campaign is one of the best ways to go about this. In fact, the return on investment that comes from email marketing is significant, and 80% of professionals state that email marketing is the driving force behind customer acquisition and retention. Below are five email marketing tips for small businesses: HAVE AN EASY AND APPEALING SIGNUP To make your email marketing campaigns effective, you must get your clients to sign-up. Without these sign-ups, you will have to purchase emails from marketing firms or get recipients. It is best you encourage your website visitors to sign up for your emails. Ensure the signup button is visible and appeals to your visitors. KEEP YOUR EMAILS CLEAR AND PRECISE Your clients are busy people. Therefore you should ensure they are short and…

4 Ways to grow your Instagram following

If you are a visual company, Instagram is the place to be. Instagram is one of the biggest social media networks with over 700 million active users, 90% of which are less than age 35. So if it happens that a large chunk of, your client’s falls in this age range, then Instagram should play a major role in your social media marketing strategy. And consequently, you will be on the lookout for ways to grow your Instagram following organically just like you would do with every other social network you have a presence on. Most persons resort to buying followers, but this is not the answer as not only is it against policy but these followers will likely never interact with the content you are posting, rendering it useless. So your goal should be to get followers organically who fall within your target audience and who are interested in…

4 Responsive Web Design tips

Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider: BEGIN WITH A VISUAL BRAND The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain. Your web design should reflect all you hope to achieve with your…

4 Sneaky Social media tactics you should avoid

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

The Importance of a Mobile-Friendly Website

The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device. Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience. Below are five reasons why your website must have a mobile optimized website: MOBILE WEBSITES ARE IN HIGH DEMAND Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will…

Is LinkedIn rapidly becoming like Facebook?

Facebook was created as a casual social platform- a place to post things that inspire, interest or amuse you; a place where you can make new friends and reconnect with friends and family members and share important news. On the other hand, LinkedIn, another social media platform launched two years before Facebook was designed as a network for professionals and companies. On LinkedIn, you could cultivate professional relationships; post and catch up on industry content. Clearly, career-driven individuals had found a home in the social sphere, and the numbers showed that LinkedIn directs almost four times as many persons to your website compared with Twitter or Facebook. However, in recent years, LinkedIn has begun to feel a lot like Facebook. Why? The business and work sphere has evolved, and this has caused With the evolution of the business and work sphere, employers are beginning to see the benefit of throwing…

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

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