How to save money on Display Advertising

Some may think that traditional marketing is a thing of the past for most industries. Consequently in order to save money and at the same time build strong brand awareness in other to increase sales may seem impossible, but the solutions to your problems are easier than what you may think. Unique advertising campaigns that drive your target market seem to be the way forward in minimizing costs while achieving results. Know your audience Most people think that traditional advertising methods are less effective on younger generations; researchers have found this to be false. Most youths consider this option to be better than digital advertising. So why waste additionally budget on expensive online campaigns when traditional advertising is still having the desired impact? Most people prefer to see adverts that are inclined to their interests and shopping style. Perhaps knowing who most of your clientele would help you tailor advertising…

10 Web Design Tips to Drive Sales

Every business owner wants a website which encourages the visitor to make a purchase decision; that is to convert. Some websites have a lot of traffic but very low conversion; clearly, something is wrong. There are several factors which leads to conversion, and the design of your website is one of those factors. Studies reveal that it takes just about 90 seconds for a buyer to make a product assessment. On a website, users spend on the average, 8 seconds. Therefore, first impressions count for everything and about 75% of visitors to your website will judge your website based on its design. Below are ten tips to consider when looking to design a website which drives sales: COLOR Something as simple as the change in color of your website can have tremendous effects on traffic conversion. Tech company performable reported a 20% increase in conversions just by changing it call-to-action…

Are we turning ..OFF the Social Networks?

In May 2016, less than two years ago, Facebook reported that people spend an average of 50 minutes a day on its apps- Facebook, Whatsapp and Instagram. This figure was seen as a sign of the tech’s giant astonishing growth as well as increasing influence over our lives. But on the web, two years is a really long time. On the 1st of February, Mark Zuckerberg, Facebook’s CEO reported that users are spending in total 50 million hours less a day on Facebook. This works out to about a 5% reduction in time spent per person. Facebook described the decline as a good thing, resulting from recent changes made to the newsfeed which decreased the number of viral videos users see, and encouraging sharing with friends and family. However, Zuckerberg failed to comment on how confident he was that the changes were not as a result of some other reason,…

Content Marketing lessons from Etsy

In a recent interview with The Telegraph, Josh Silverman, new CEO of Etsy discussed giving the company a much-needed shakeup. As part of a lean marketing strategy, Silverman scrapped all marketing activities which aren’t likely to result in immediate results for Etsy’s vendors – including TV advertising – to focus on driving performance instead. These changes have begun to produce immediate results with a share price increase of 50%, and in the third quarter of 2017, they experienced a 13% increase in earnings. While this culling technique might be too extreme for some businesses, marketers can gain some valuable lessons from Etsy’s decision to ‘focus on the fundamentals.’ A lot of brands still plough the lion’s share of their creative resources and budget on top-funnel awareness campaigns, while neglecting the hugely important latter stages of the purchase funnel- continuing to drive their customers from expensive advertising campaigns to online stores…

Twitter Etiquette for the workplace

Yikes! You’ve done it. On the spur of the moment you’ve gone ahead and followed all your colleagues on Twitter, and they have followed back. Now, there’s no going back. Everything has changed, and before you go on tweeting as before, there are some important rules you have to be aware of. DO NOT POST SLACK CONVO WITHOUT PERMISSION Thought your casual conversation with your workplace BFF was hilarious? Good for you. But, before you go ahead posting a screenshot for the world to see, take a second to consider whether your colleague would be cool with the world reading something he might consider private. GIVE THE ENIGMATIC PERSONAL TWEETS A SECOND THOUGHT If you feel a continuous urge to tweet sentimental song lyrics, and mysterious statements about your issues like to say a heartbreak, please refrain. Your colleagues are not going to favorite your 12 am “if they don’t…

33 Key UK Calendar dates for 2018

It is something we often keep an eye out here at CFM Group and hence, we thought a check list of the key UK calendar dates for 2018 might just be welcome (especially if you are counting the days until midnight on January 31st!) to all our followers and subscribers too. No prizes for guessing which date Valentine’s Day falls on, but what about the movable dates like Pancake Day and Easter weekend? Time to start Planning, Supporting, Promoting & Engaging! Here are our Top 33 UK calendar dates to send an email campaign schedule your next posts or create beautiful images for your clients: Important Dates 2018 February 13th Tuesday Shrove Tuesday, Pancake Day February 14th Wednesday Valentine’s Day February 17th Saturday Random Act of Kindness Day March 1st Thursday St. David’s Day March 1st Thursday World Book Day March 11th Sunday Mother’s Day March 14th Friday National No Smoking Day…

A.I. and the Web

An increase in hate speech, extremism, fake news and other content which violate the community standards has seen them strengthening policies, re-working algorithms and adding staff to curb the menace. In this article, we examine what works with algorithms and what doesn’t as relates to social moderation. Online platforms are plagued by inappropriate texts, images, and videos which somehow manage to slip through the cracks. In many cases, online media platforms respond by implementing smarter algorithms to help identify inappropriate content. But what is artificial intelligence capable of capturing and where does it fail miserably. A.I. CAN READ BOTH TEXT AND IMAGES BUT ACCURACY VARIES With the help of natural language processing, A.I. can be trained to recognize text across multiple languages. This means they can be trained to identify posts which violate community guidelines such as racial slurs or texts related to extremist propaganda. A.I. can also be trained…

Political deception in Social Media

In recent years, social media has evolved from being just a tool for entertainment and connecting with friends and loved ones. Today, it also functions as a powerful business and political tool, with immense potentials for social architecture. Just like any other tool, the application of social media platforms in business and politics can be for good or for bad. On one hand, social media platforms like Facebook and Twitter has allowed businesses and political groups connect with their target audience at a more personal level. However, these social media sites have also created an avenue for corporate and political entities to engage in propaganda, hate speech, deceit and incursion into the privacy of social media users. The extent to which social media can be used to influence opinion is most noticeable in the political arena, and a case in point was in the recent US Presidential elections where it…

FACEBOOK aims to prioritise local sources in News Feed

Staying up-to-date with what’s new in Facebook News Feed is beginning to feel like a fulltime job. First, Facebook announced that they would be reducing the percentage of news on our newsfeed from 5% to 4%. Then they said they would “boost” trustworthy news sources. Now they say they will prioritize news from local outlets. These changes are coming amid accusations that Facebook algorithms prioritized misleading news and misinformation, thereby influencing politics in the US and other parts of the world. This latest addition will allow users see more posts from local sources. This way they can see “topics that have a direct impact on you and your community and discover what’s happening in your local area.” This means “if you follow a local publisher or if someone shares a local story, it may show up higher in newsfeed.” This update is to launch first in the United States before…

Instagram has finally added a scheduling feature

In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today. Currently, the feature only works for photos, not videos, and it’s only available through third-party social management tools for now. This means that if you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, Sprout Social, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner A new update to the Instagram API now allows corporations which make use of third-party software to manage their Instagram posts and stories will be able to schedule posts that will automatically go live at a scheduled time. This is a pretty important new feature that will easily improve said businesses reach a wider audience since Instagram’s mysterious algorithms tend to…

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